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September 28, 2011

The coffee-shopping of everything

David Strom at ReadWriteWeb notes a trend at hotels to re-jigger lobbies as social spaces in which you can plug in your laptop and hang out, instead of sitting in your disinfected Rectangle of Solitude.

I’d give it a try, especially if free or cheap coffee were involved. I think I might enjoy the company, although if someone actually tried to talk with me, I’d undoubtedly give him the stink eye so I could get back to work. Hey, just because I want to be near other human beings doesn’t mean I want to be your friend.

So, yes, I would want to achieve that refined balance of social and impersonal that is of increasing importance in today’s ever-more-public world, and that is at the heart of Starbucks’ value proposition.

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