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October 14, 2008

Organizing up, down, and across

Zack Exley, who knows a thing or two about political organizing, writes about the Obama campaign’s use of top-down and lateral connectedness to get out the vote. And Patrick Ruffini, at The Next Right, is worried that Obama got it right. (Via Andrew Sullilvan)

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October 12, 2008

Obama’s ground effort

Alec MacGillis at the Washington Post has a terrific, detailed look at Obama’s huge and innovative ground organization. It’s a fascinating mix of decentralization and centralized message control, and of face-to-face and Net-mediated communication.

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September 8, 2008

Canadian election gets down and redolent of loam

The tag line at the Canadian Conservative Party’s Web site, attacking the liberal candidate Stéphane Dion — as you know, the PM just called for an election — seems oddly 19th century:

“Canada cannot afford risky experiments at a time of uncertainty”

It’s as if Obama were to say, “My opponent’s steadiness of purpose is challenged by recent announcements seemingly at odds with this character,” or if McCain were to say, “To what end shall our nation proceed if driven by hands untested by trial?”

The Conservative site does feature “MyCampaign,” a “virtual campaign office,” that lets you write letters to editors, recruit friends, call talk radio, and engage in other acts of personal broadcasting. As far as I can see, there’s no actual social networking available.


The Liberal party site does some Ajax-y launch-on-hover things, and has a prominent link to Facebook where Dion has 12,000 supporters. The page was updated on Dec. 14, June 19, and Aug. 19. The Liberal’s YouTube page leads with a video of a slow clap for nature, posted two months ago.

The NDP’s Facebook page has 13,000 supporters and a campaign video uploaded yesterday, although the updates have been about monthly. And the NDP has been twittering. Well, to be exact, they’ve tweeted three times, but once was six minutes ago. They have 169 followers, but are following 151, creating an amazing following-to-follower relationship that they can only hope will not be sustainable in the long run.

(And, yes, although I’m being snarky about the Canadian Web sites’ campaign rhetoric, I do prefer it to America’s.) [Tags: ]

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