I have an op-ed/column up at CNN about the Facebook experiment. [The next day: The op-ed led to 4 mins on the Jake Tapper show. Oh what the heck. Here's the video.]
All I’ll say here is how struck I am again (as always) about the need to leave out most of everything when writing goes from web-shaped to rectangular.
Just as a quick example, I’m not convinced that the Facebook experiment was as egregious as the headlines would have us believe. But I made a conscious decision not to address that point in my column because I wanted to make a more general point. The rectangle for an op-ed is only so big.
Before I wrote the column, I’d observed, and lightly participated in, some amazing discussion threads among people who bring many different sorts of expertise to the party. Disagreements that were not just civil but highly constructive. Evidence based on research and experience experience. Civic concern. Emotional connections. Just amazing.
I learned so much from those discussions. What I produced in my op-ed is so impoverished compared to the richness in that tangle of linked differences. That’s where the real knowledge lives.
I was checking Facebook yesterday afternoon, as I do regularly every six months or so. It greeted me with a list of friend requests. One was from the daughter of a colleague. So I accepted on the grounds that it was unexpected but kind of cute that she would ask.
Only after I clicked did I realize that the list was not of requests but of suggestions for people I might want to friend. So, now the daughter of a colleague has received a friend request from a 61 year old man she never heard of, and I’m probably going to end up on the No Fly list.
The happy resolution: I contacted my colleague to let him know, and he took it as an opportunity to have a conversation with his daughter about how to handle friend requests from people she doesn’t know, especially pervy-looking old men.
Categories: social media
Tagged with: facebook
Date: July 2nd, 2012 dw
I’m on a panel about “What’s Next in Social Media?” at the National Archives tonight , moderated by Alex Howard, the Government 2.0 Correspondent for O’Reilly Media, and with fellow panelists Sarah Bernard, Deputy Director, White House Office of Digital Strategy; Pamela S. Wright, Chief Digital Access Strategist at the National Archives. It’s at 7pm, with a “social media fair” beginning at 5:30pm.
I don’t know if we’re going to be asked to give brief opening statements. I suspect not. But, if so I’m thinking of talking about the context, because I don’t know what social media will be:
1. The Internet began as an open “address space” that enabled networks to be created within it. So, we got the Web, which networked pages. We got social networks, which networked people. We are well on our way to networking data, through the Semantic Web and Linked Open Data. We are getting an Internet of Things. The DPLA will, I hope, help create a network of cultural objects.
2. The Internet and the Web have always been social, but the rise of networks particularly tuned to social needs is of vast importance because the social determines all the rest. Indeed, the Internet is a medium only because we are in fact that through which messages pass. We pass them along because they matter to us, and we stake a bit of selves on them. We are the medium.
3. Of all of the major and transformative networks that have emerged, only the social networks are closed and owned. I don’t know how or if we will get open social networks, but it is a danger that as of now we do not have them.
Jon Mitchell at ReadWriteWeb reports on a ten-minute talk Chris Poole (founder of 4chan and Canvas) gave at Web 2.0. Chris argues that Facebook and Google are getting identity wrong. “Identity is prismatic.”
Being confined to a single identity on the Web is like a wiki accepting only a single final draft, only far more tragic.
Tagged with: chris poole
Date: October 18th, 2011 dw
Edward Vielmetti asked on Google Plus “What is Google+ for?” I thought Peter Kaminski‘s response was particularly insightful. (Quoted in full with Pete’s permission.)
The purpose of Google+ is to keep you within the Google web (as opposed to having you outside anybody’s web, or in someone else’s web). Where “web” used to mean the spidered collection of documents and files available via HTTP, but has grown to mean your Digital Life.
Google’s business is to mediate as much of your Digital Life as it can — similar to the way Microsoft’s business in the old days was to mediate as much of your Digital Office as it could (back in the day when Digital Life and Digital Office were nearly equivalent). The monetization model is completely different, of course; but the more of your Digital Life Google can mediate, the more they can monetize, and the more sticky the whole suite is. Google wants to be as ubiquitous as Microsoft used to feel.
(Google and Microsoft have also had altruistic goals of making the world a better place while running their business, but of course that means they have to be successful at business to be successful in their altruistic goals.)
Google has been pretty good at understanding how far Digital Life will reach into Real Life. Want to find out where you are physically and where you’re going? There’s a Google (Maps) for that. Want to watch millions of channels of video? There’s a Google (YouTube) for that. Want to talk to your friends, family and business associates on the phone? There’s a Google (Android, Voice) for that. Etc.
It took them a while to figure out that “socializing with friends” was a big part of regular folks’ Real Life, and then it’s taken them a while to figure out how to make a Google for that. But it looks to me like they got it right with Plus.
Bonus look at the other players in the game:
Apple: understands the idea of a Digital Life, but hampered by its long-term view that Digital Life would be built around digital assets (documents, apps, media), instead of Real Life.
Facebook: has a huge head start on mediating your Digital Life, because it’s built on socializing, which is a big part of regular folks’ Real Life. May or may not figure out there are other parts to it.
Microsoft: mediated most people’s Digital Life for a long time. Parts of it understand that there’s more to Digital Life than Digital Office. But they may die by milking their old cash cow (Innovator’s Dilemma) before succeeding in the new game.
Yahoo: accidentally, subconsciously, understood Digital Life early on. Couldn’t wake up and realize it consciously, gave away the race.
Categories: social media
Tagged with: facebook
• google plus
• social nets
Date: July 8th, 2011 dw
Time Magazine’s choice of Person of the Year is meaningless as data, but meaningful as metadata. Picking one person as the most influential in a year is almost always just silly. No one takes it seriously except as a signifier of broader cultural currents.
This year it’s Mark Zuckerberg. That seems to me to be one of the many reasonable choices Time could have made. But I have two meta-comments.
1. I’m glad that Time took MZ over Julian Assange. Facebook is truly influential and important. WikiLeak’s importance is primarily symbolic, and it has been given that symbolic importance mainly by forces that want to use it as justification for killing what they don’t like about the Internet â€” its openness, its bottom-uppity character, its distrust of extrinsic controls…in other words, all that makes it the Internet.
2. The contrast the Time article draws between MZ and the portrait of him in The Social Network (a movie I did not care for) will, I hope, hurt the movie’s chances at the Oscars. It makes vandalism of Wikipedia’s biographies of living people look bush league.
(Lev Grossman’s cover story about MZ for Time is well worth reading.)
Tagged with: facebook
• mark zuckerberg
Date: December 15th, 2010 dw
Paul Ohm (law prof at U of Colorado Law School — here’s a paper of his) moderates a panel among those with lots of data. Panelists: Jessica Staddon (research scientist, Google), Thomas Lento (Facebook), Arvin Narayanan (post-doc, Stanford), and Dan Levin (grad student, U of Mich).
NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.
Dan Levin asks what Big Data could look like in the context of law. He shows a citation network for a Supreme Court decision. “The common law is a network,” he says. He shows a movie of the citation network of first thirty years of the Supreme Court. Fascinating. Marbury remains an edge node for a long time. In 1818, the net of internal references blooms explosively. “We could have a legalistic genome project,” he says. [Watch the video here.]
What will we be able to do with big data?
Thomas Lento (Facebook): Google flu tracking. Predicting via search terms.
Jessica Staddon (Google): Flu tracking works pretty well. We’ll see more personalization to deliver more relevant info. Maybe even tailor privacy and security settings.
Dan: If someone comes to you as a lawyer and ask if she has a case, you’ll do a better job deciding if you can algorithmically scour the PACER database of court records. We are heading for a legal informatics revolution.
Thomas: Imagine someone could tell you everything about yourself, and cross ref you with other people, say you’re like those people, and broadcast it to the world. There’d be a high potential for abuse. That’s something to worry about. Further, as data gets bigger, the granularity and accuracy of predictions gets better. E.g., we were able to beat the polls by doing sentiment analysis of msgs on Facebook that mention Obama or McCain. If I know who your friends are and what they like, I don’t actually have to know that much about you to predict what sort of ads to show you. As the computational power gets to the point where anyone can run these processes, it’ll be a big challenge…
Jessica: Companies have a heck of a lot to lose if they abuse privacy.
Helen Nissenbaum: The harm isn’t always to the individual. It can be harm to the democratic system. It’s not about the harm of getting targeted ads. It’s about the institutions that can be harmed. Could someone explain to me why to get the benefits of something like the Flu Trends you have to be targeted down to the individual level?
Jessica: We don’t always need the raw data for doing many types of trend analysis. We need the raw data for lots of other things.
Arvind: There are misaligned incentives everywhere. For the companies, it’s collect data first and ask questions yesterday; you never know what you’ll need.
Thomas: It’s hard to understand the costs and benefits at the individual level. We’re all looking to build the next great iteration or the next great product. The benefits of collecting all that data is not clearly defined. The cost to the user is unclear, especially down the line.
Jessica: Yes, we don’t really understand the incentives when it comes to privacy. We don’t know if giving users more control over privacy will actually cost us data.
Arvind describes some of his work on re-identification, i.e., taking anonymized data and de-anonymizing it. (Arvind worked on the deanonymizing of Netflix records.) Aggregation is a much better way of doing things, although we have to be careful about it.
Q: In other fields, we hear about distributed innovation. Does big data require companies to centralize it? And how about giving users more visibility into the data they’ve contributed — e.g., Judith Donath’s data mirrors? Can we give more access to individuals without compromising privacy?
Thomas: You can do that already at FB and Google. You can see what your data looks like to an outside person. But it’s very hard to make those controls understandable. There are capital expenditures to be able to do big data processing. So, it’ll be hard for individuals, although distributed processing might work.
Paul: Help us understand how to balance the costs and benefits? And how about the effect on innovation? E.g., I’m sorry that Netflix canceled round 2 of its contest because of the re-identification issue Arvind brought to light.
Arvind: No silver bullets. It can help to have a middleman, which helps with the misaligned incentives. This would be its own business: a platform that enables the analysis of data in a privacy-enabled environment. Data comes in one side. Analysis is done in the middle. There’s auditing and review.
Paul: Will the market do this?
Jessica: We should be thinking about systems like that, but also about the impact of giving the user more controls and transparency.
Paul: Big Data promises vague benefits — we’ll build something spectacular — but that’s a lot to ask for the privacy costs.
Paul: How much has the IRB (institutional review board) internalized the dangers of Big Data and privacy?
Daniel: I’d like to see more transparency. I’d like to know what the process is.
Arvind: The IRB is not always well suited to the concerns of computer scientists. Maybe current the monolithic structure is not the best way.
Paul: What mode of solution of privacy concerns gives you the most hope? Law? Self-regulation? Consent? What?
Jessica: The one getting the least attention is the data itself. At the root of a lot of privacy problems is the need to detect anomalies. Large data sets help with this detection. We should put more effort in turning the date around to use it for privacy protection.
Paul: Is there an incentive in the corporate environment?
Jessica: Google has taken some small steps in this direction. E.g., Google’s “got the wrong bob” tool for gmail that warns you if you seem to have included the wrong person in a multi-recipient email. [It's a useful tool. I send more email to the Annie I work with than to the Annie I'm married to, so my autocomplete keeps wanting to send Annie I work with information about my family. Got the wrong Bob catches those errors.]
Dan: It’s hard to come up with general solutions. The solutions tend to be highly specific.
Arvind: Consent. People think it doesn’t work, but we could reboot it. M. Ryan Calo at Stanford is working on “visceral notice,” rather than burying consent at the end of a long legal notice.
Thomas: Half of our users have used privacy controls, despite what people think. Yes, our controls could be simpler, but we’ve been working on it. We also need to educate people.
Q: FB keeps shifting the defaults more toward disclosure, so users have to go in and set them back.
Thomas: There were a couple of privacy migrations. It’s painful to transition users, and we let them adjust privacy controls. There is a continuum between the value of the service and privacy: all privacy and it would have no value. It also wouldn’t work if everything were open: people will share more if they feel they control who sees it. We think we’ve stabilized it and are working on simplification and education.
Paul: I’d pick a different metaphor: The birds flying south in a “privacy migration”…
Thomas: In FB, you have to manage all these pieces of content that are floating around; you can’t just put them in your “house” for them to be private. We’ve made mistakes but have worked on correcting them. It’s a struggle of a mode of control over info and privacy that is still very new.
Categories: too big to know
Tagged with: 2b2k
Date: November 30th, 2010 dw
Casually and randomly click your way through the Web, and it’s as if you were to knock on the doors of random people around the world and were to see a startling set of stupidities, insults, and depravities.
Of course, if you actually were to knock on random doors and get to listen in on what’s going on in living rooms and bedrooms, you probably would be depressed. It’s even worse online because extremism â€” and not just in politics â€” drives up traffic.
That’s one reason why, despite the “Who cares what you had for breakfast?” crowd, it’s important that we’ve been filling the new social spaces â€” blogs, social networking sites, Twitter, messaging in all forms, shared creativity in every format â€” with the everyday and quotidian. When we don’t have to attract others by behaving outlandishly, we behave in the boring ways that make life livable. In so doing, we make the Net a better reflection of who we are.
And since we are taking the Net as the image of who we are, and since who we think we are is broadly determinative of who we become, this matters.
It seems to me that Malcolm Gladwell’s debunking of the claim that the Net will empower political revolutions is right about one big thing, but wrong about a whole lot more.
Because of Gladwell’s often-emulated twisty way into a topic, here is my take at an outline of of the article, so that we can see its argument better.
In 1960, four college students staged a sit-in in NC. Within a week, sit-ins had started to spread like “a fever.”
Gladwell now states the claim he is going debunk: “The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism.” He then points to world events that have been claimed to support that view.
But, (he continues) those events were not really brought about by social media. Why would we think they were? It’s not due just to over-enthusiasm for social media. Fifty years after the civil rights movement, “we seem to have forgotten what activism is.” It is really our understanding of activism that is at issue.
Now, back to the sit-ins. They were dangerous. Civil rights activism took courage. That courage required strong ties to other activists. This was true not just of the civil rights movement in the US, but is a general characteristic of activism.
But, “The kind of activism associated with social media isn’t like this at all.” Social media (Twitter, Facebook) are all about weak ties. Weak ties are “in many ways a wonderful thing…But weak ties seldom lead to high-risk activism.” Social media activism works when little is asked of people.
Activism requires not just strong ties, but also strong, centralized, hierarchical organization. Not networks. You need a hierarchy “if you’re taking on a powerful and organized establishment…”
As an example, Gladwell ridicules the opening story in Clay Shirky’s Here Comes Everybody, about how “the crowd” got a smart phone returned to its rightful owner. “A networked, weak-tie world is good at things like helping Wall Streeters get phones back from teen-age girls.”
Gladwell is right, in my view, to debunk the over-enthusiastic belief that the Net would sweep away all traditional institutions that stand in the way of the great populist uprising.
He is also right to debunk the notion that the Net would replace all traditional forms of governance and organization.
At this point, however, those are strawpeople. Find me someone who believes that these days.
The more plausible belief is that the Net affects the most entrenched of institutions by changing the ecology around them. So, citizen journalism has not obviated the need for professional journalism and traditional news media. Rather, a new symbiotic ecology (hmm, mixing metaphors) has arisen. Likewise, amateur scientists have not replaced professional scientists and their institutions, but the new ecology allows for the interaction of everyone with an interest, and this is changing how science is done, how it is evaluated, and how it has an effect. Likewise, the Dean campaign — and every national campaign after it — understood that it was not enough to have a social network, but that that network must be moved to take action out in the real streets of America.
Likewise, I venture that few believe that Facebook or Twitter on their own are going to bring about revolutionary political change. But that doesn’t mean that political change is unaffected by them. As the Tea Party looks like it’s rolling to victory in 2010, try to imagine that it could exist much less succeed without social media. It also needed money from Big Interests, the attention of mainstream media, and non-Net communication channels. But, who is arguing otherwise? The ecology has changed.
Further, Gladwell misses the point about strong and weak ties. He’s right that committed activism requires strong ties. But it doesn’t require many: Three like-minded friends can be enough to embolden a college student to risk sitting-in at a segregated lunch counter. Social networking services facilitate strong ties because strong ties come from weak ones, and because casual interactions among people with strong ties can strengthen those ties. Further, having lots of weak ties can encourage political action by making that action a common cause: Wow, everyone I know is going to the protest march!
Further, the effect of courageous activists (enabled through their strong ties to other activists) is magnified insofar as it emboldens and affects a far wider swath of the population. Networks of weak ties spread ideas, information, and enthusiasm faster and more effectively than letter-writing campaigns or newspaper ads. From these networks of loose ties come the new activists, the supporters of activists, and an engaged citizenry that can vote (or throw) the bums out. Courageous activists succeed within a population that is not as engaged or courageous.
Gladwell also, in my opinion, is mistaken to treat networks and hierarchies as if they were mutually exclusive. He points to the massive organizational effort it took to sustain the year-long Montgomery bus boycott. They created a large, efficient carpool service, and had a hundred full-time staffers. So, what exactly was the hierarchy required for? “Discipline and strategy,” Gladwell says, although his example also stresses organization. To this I have three reactions.
First, hierarchies are indeed good at some things. But hierarchies can work with networks. That’s how national political campaigns work in this country, for example. Hierarchies and networks are not exclusive. And networks can be powerful tools for hierarchies. Likewise, networks are never entirely flat. They can have a local center that makes decisions and organizes actions.
Second, Gladwell dismisses the contribution networks could have made to the bus boycott by pointing to the shallowness of tweets (vs. ML King’s messages from jail), the messiness of Wikipedia, and some unexplained problem with communicating through Facebook. This is sloppy from the likes of Gladwell. No one thinks MLK’s “I Have a Dream” speech really would have been better if whittled down to 140 characters. But, tweets are a good way to drive people to read a longer work, and tweets are a good way of alerting a crowd when action is required. Gladwell is also wrong to say that Wikipedia is mired in a “ceaseless pattern of correction and revision.” And Facebook messaging is great for communicating among those with strong and weak ties. Three misses out of three, by my way of thinking.
Third, the strengths of hierarchies that Gladwell points to are not totally absent from networks:
Networks have their own way of making strategy: Someone puts it forward, and it catches on (including via networks of weak ties) or it doesn’t.
As far as organizing goes, there is a reason that every movement for political change now uses the Internet: it is superb for organizing. Think how much easier it would have been to set up the carpool system with its “forty-eight dispatchers and forty-two pickup stations”? An online, on-demand system would have freed up the forty-eight dispatchers, and would have made a “pickup station” out of wherever you are. Further, it would have been written overnight, for free, and open-sourced so it could be replicated in town after town and country after country.
So, Gladwell is right that the Net by itself doesn’t cause tyrannies to fall. He’s right that activism requires courage and determination. He’s right that we — not all of us, but a group of us that includes me — over-sold the Net in this regard. But he’s picking on what’s now a strawperson, and, more important, his argument pays no heed to the truly important question: How the Net, in a real world in which old institutions aren’t going away so fast, is altering the context within which brave activism occurs, spreads, and has effect.
[The next day:] R.A on the Economist site reminds us that hierarchies are fragile while networks are robust and resilient. Good point. Gladwell’s model of political upheaval seems to assume a relatively open society that will tolerate a movement with identifiable leaders. In more repressive regimes, hierarchies are too easy to disrupt.
Jonathan Zittrain [twitter: zittrain] explains the Facebook directory “leak,” which turns out not to be a leak at all.
Categories: social media
Tagged with: facebook
Date: July 29th, 2010 dw
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