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November 12, 2008

Google flu interview – Request for Help

I’m going to be on the radio news show Here and Now tomorrow to talk about Google.org’s ability to track outbreaks of flu by charting search terms (“flu symptoms”), time, and presumed IP location. I plan on talking about it as an example of the power of having enormous amounts of data, and of putting to use information generated for some other purpose.

Any ideas about how else this sort of technique could be used or is being used? (Amazon’s personalization is a different sort of example.) Any concerns (other than the how-not-to-do-it example from AOL)? [Tags: ]

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