Joho the Bloggeocache Archives - Joho the Blog

February 15, 2010

Ethan Zuckerman hides it in plain sight

I’m a little late getting to this because the first time I saw it, I thought Ethan was writing about geocaching, a topic I knew little about because I, well, didn’t care. But Ethan is after bigger game, even while doing a pretty spectacular job of showing geocache’s appeal.


’m interested in building structures that facilitate serendipity, because I worry that I, you and everyone else spends too much time walking familiar paths and too little time wandering in the wilderness.

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