Joho the Blog » kickstarter http://www.hyperorg.com/blogger Let's just see what happens Sat, 15 Jun 2013 21:48:22 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Marketing music: Amanda Palmer shows you how it’s done. http://www.hyperorg.com/blogger/2012/05/25/marketing-music-amanda-palmer-shows-you-how-its-done/ http://www.hyperorg.com/blogger/2012/05/25/marketing-music-amanda-palmer-shows-you-how-its-done/#comments Fri, 25 May 2012 12:25:03 +0000 davidw http://www.hyperorg.com/blogger/?p=11880 A few days ago I pointed to Elizabeth ‘s thread at Reddit where she engaged with the public in a way that everyone who manages customer support, PR, or marketing ought to learn from.

Today, Amanda Palmer posted about her current Kickstarter project, which has raised $855,000 with eight days yet to run. Her goal was $100,000…except in her post she responds with complete frankness (she’s AFP, after all) about what her real expectations were. The post is both an explanation and a demonstration of how musicians and theandir audiences can love and support each other.

]]> http://www.hyperorg.com/blogger/2012/05/25/marketing-music-amanda-palmer-shows-you-how-its-done/feed/ 2 How to go viral at Kickstarter http://www.hyperorg.com/blogger/2012/02/06/how-to-go-viral-at-kickstarter/ http://www.hyperorg.com/blogger/2012/02/06/how-to-go-viral-at-kickstarter/#comments Mon, 06 Feb 2012 14:45:28 +0000 davidw http://www.hyperorg.com/blogger/?p=11532 Julianne Chatelain investigates why Rich Berlew’s Kickstarter project became one of the top ten of all time, and the #1 in the creative category. She provides a concise, insightful look at why user experience counts for a lot, even when you’re supposedly just making a business proposal: give me $57,750 and I’ll reprint one of my “Order of the Stick” web-comic compilations. Berlew received $400,000 in the first 12 days.

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