The site itself seems innocuous. Their history of the Internet nods in some appropriate directions, including to Al Gore and to students who have innovated on the Net. (It oddly leaves out Tim Berners-Lee.) Of course, it’s actually a paean to private industry that cleverly equates the role of creative individuals who have contributed mightily for free and the incumbent infrastructure providers whose financial incentives lead them to prefer to tilt the field against cash-starved start-ups. The closest the organization comes to stating its actual intent is in the wording of the print ad they’re running. Hmm. On the open medium of the Internet the organization hides its purpose, but in the controlled medium of print, they come close to stating it. How unexpected!

So, welcome to the Web, BroadbandForAmerica. Now — after your long list of rules of discussion, followed by a forum that is only soliciting happy stories — how about engaging in some honest, forthright discussion?

[Later that day:] Here’s a New Yorker interview with Julius Genachowski about Net Neutrality.