June 30, 2013
June 30, 2013
January 7, 2013
I’ve been enjoying the rise of a grammatical meme, which the less charitable might call an ungrammatical meme. It’s that thing where you upset expectations by following “because” not with a phrase or clause but simply with a noun. For example, one might say “We invaded Iraq because freedom” or “I ate all of my dessert because chocolate.”
July 16, 2010
I didn’t need the viral campaign to convince me I loved the Old Spice Guy ads. I rewound it the first time I saw it on TV so my wife could see it.
1. While I of course admire how cleverly they’ve viralized it, credit where credit due: it would have laid there as inert as a hand-caught silverfish if the content weren’t compelling. And what’s essential about the content, besides the charm of the Guy himself, is that it mocks advertisements, men, the product, and the viewers. Pretty much a clean sweep of ironic commentary.
2. In a viral campaign â€” as in the general movement of ideas and memes around the Net â€” the audience is also the medium. We are that through which memes move.
BTW, here’s a look at how they churned out the personalized videos.
Categories: marketing, media Tagged with: marketing • memes • old spice guy • viral
Date: July 16th, 2010 dw
June 15, 2010
[NOTE: This post uses some awful words because they are important to what Lisa is researching. The spottiness of my liveblogging may be especially misleading in this post.] Lisa Nakamura is giving a Berkman talk called “Don’t Hate the Player, Hate the Game: Internet Games, Social Inequality, and Racist Talk as Griefing.” She’s going to talk about ROFLcon and Twitter. She begins by showing some tweets from ROFLcon that simply repeat the word “nigger.” She says that as a researcher, she’s not trying to place blame. She wants to know what these racist tweets are trying to accomplish. What are the ties between racism and social production in griefing?
August 5, 2009
The NY Times has a terrific article about Media Cloud, a Berkman Center project (hats off to Ethan Zuckerman, Yochai Benkler, Hal Roberts, among others) that will let researchers track the actual movement of ideas through the mediasphere and blogosphere.
Data about concepts! What a concept!
Categories: blogs Tagged with: berkman • blogs • everythingIsMiscellaneous • media • memes • research
Date: August 5th, 2009 dw
March 11, 2009
The Berkman Center has launched one of its most exciting projects. MediaCloud is subscribing to hundreds of RSS feeds, including many from the mainstream media, is automagically performing topic analysis (actually, entity extraction using Reuter’s OpenCalais) on it, and is building a gigantic database so researchers can see how ideas and information move through and across the Net.
Here’s what the announcement says:
Categories: blogs Tagged with: berkman • blogging • blogs • everythingIsMiscellaneous • journalism • media • mediacloud • memes
Date: March 11th, 2009 dw
November 12, 2008
Simon Willis of Cisco’s Public Sector group and I were talking last week. I was saying that if the new administration were to create a civic social networking site, casual decisions by software designers could deeply affect democracy. For example, if the designers were to use a reputation system as a way of enabling the millions of conversations to scale, civic leaders might emerge for topics based upon a reputation system that is sensitive to small changes in software functionality â€” rate people on a scale of 1-10 or just with a thumbs up or thumbs down? Weight the ratings based on the rater’s own reputation?
Simon replied that this would be an interesting case of reputational democracy.
You heard it here first! Well, fourth.