David Strom at ReadWriteWeb notes a trend at hotels to re-jigger lobbies as social spaces in which you can plug in your laptop and hang out, instead of sitting in your disinfected Rectangle of Solitude.

I’d give it a try, especially if free or cheap coffee were involved. I think I might enjoy the company, although if someone actually tried to talk with me, I’d undoubtedly give him the stink eye so I could get back to work. Hey, just because I want to be near other human beings doesn’t mean I want to be your friend.

So, yes, I would want to achieve that refined balance of social and impersonal that is of increasing importance in today’s ever-more-public world, and that is at the heart of Starbucks’ value proposition.

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I just came across (via Megan McArdle) this piece by Gregor Hohpe from 2004 that analyzes Starbuck’s way of queuing orders — the cashier writes your order on a cup that gets filled asynchronously by the coffee-machine oeprator — in computer processing terms. Fascinating.

Clearly, a computer program could do a better job of optimizing for the most rapid throughput, while minimizing customer delay and keeping customer orders batched together successfully. So, you can imagine the cashier inputting the order electronically, and the barista working from a properly queued list put together by the computer.

Unfortunately, this is one of those places where the real world seems to prevent proper algorithmic optimization. What do you do about the cup of coffee that has to be remade because the customer wanted a double half skim double latte, not a half double double skim latte? What do you do about the cup that spills on its way to the customer’s hands? What do you do about the customer with the spilled coffee on her hands demanding that you top it up while she calls her lawyer?

If only life were more like a computer!

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Well, not exactly. Starbucks is offering a free cup of coffee to everyone who votes in the Indonesian elections. (Via Mong Palatino at GlobalVoices

[Tags: elections starbucks indonesia globalvoices ]

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