I suspect there’s a lot of truth in Richard MacManus’ post at ReadWriteWeb about where Web publishing is going. In particular, I think the growth of topic streams is pretty much close to inevitable, whether this occurs via Branch + Medium (and coming from Ev Williams, I suspect that at the very least they’ll give Web culture a very heavy nudge) and/or through other implementations.

Richard cites two sites for this insight: Anil Dash and Joshua Benton at the Nieman Journalism Lab. Excellent posts. But I want to throw in a structural reason why topics are on the rise rise: authors don’t scale.

It is certainly the case that the Web has removed the hold the old regime had over who got to publish. To a lesser but still hugely significant extent, the Web has loosened the hold the old regime had on who among the published gets attention; traditional publishers can still drive views via traditional marketing channels, but tons more authors/creators are coming to light outside of those channels. Further, the busting up of mass culture into self-forming networks of interest means that a far wider range of authors can be known to groups that care about them and their topics. Nevertheless, there is a limit within any one social network — and within any one human brain — to how many authors can be emotionally committed to.

There will always be authors who are read because readers have bonded with them through the authors’ work. And the Web has enlarged that pool of authors by enabling social groups to find their own set, even if many authors’ fame is localized within particular groups. But there are only so many authors you can love, and only so many blogs you can visit in a day.

Topics, on the other hand, are a natural way to handle the newly scaled web of creators. Topics are defined as the ideas we’re interested in, so, yes, we’re interested in them! They also provide a very useful way of faceting through the aggregated web of creators — slicing through the universe of authors to pull in what’s interesting and relevant to the topic. There may be only so many topics you can be interested in (at least when topics get formalized, because there’s no limit to the things our curiosity pulls us toward), but within a topic, you can pull in many more authors, many of whom will be previously unknown and most of whom’s names will go by unnoticed.

I would guess that we will forever see a, dialectic between topics and authors in which a topic brings an author to our attention to whom we then commit, and an author introduces a topic to which we then subscribe. But we’ve spent the past 15 years scaling authorship. We’re not done yet, but it’s certainly past time for progress in scaling topics.

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When I run into someone who wants to talk with me about something I’ve written in a book, they quite naturally assume that I am more expert about what I’ve written than they are. But it’s almost certainly the case that they’re more familiar with it than I am because they’ve read it far more recently than I have. I, like most writers, don’t sit around re-reading myself. I therefore find myself having to ask the person to remind me of what I’ve said. Really, I said that?

But, over the past twenty-four hours, I’ve re-read myself in three different modes.

I’ve been wrapped up in a Library Innovation Lab project that we submitted to the Digital Public Library of America on Thursday night, with 1.5 hours to spare before the midnight deadline. Our little team worked incredibly hard all summer long, and what we submitted we think is pretty spectacular as a vision, a prototype of innovative features, and in its core, work-horse functionality. (That’s why I’ve done so little blogging this sumer.)

So, the first example of re-reading is editing a bunch of explanatory Web pages — a FAQ, a non-tech explanation of some hardcore tech, a guided tour, etc. — that I wrote for our DPLA project. In this mode, I feel little connection to what I’ve written; I’m trying to edit it purely from the reader’s point of view, as if someone else had written it. Of course, I am oblivious to many of the drafts’ most important shortcomings because I’m reading them through the same glasses I had on when I wrote them. Things make sense to me that would not to readers who have the good fortune not to be me. Nevertheless, it’s just a carpentry job, trying to sand down edges and make the pieces fit. It’s the wood that matters, not whoever the carpenter happened to be.

In the second mode, I re-read something I wrote a long time ago. Someone on the Heidegger mailing list I audit asked for articles on Heidegger’s concept of the “world” in Being and Time and in The Origin of the Artwork. I remembered that I had written something about that a couple of careers ago. So, I did a search and found “Earth, World and the Fourfold” in the 1984 edition of Tulane Studies in Philosophy. (It’s locked up nice and tight so, no, you can’t read it even if you want to. Yeah, this is a completely optimal system of scholarship we’ve built for ourselves. [sarcasm]) I used my privileged access via my university and re-read it. It’s a fully weird experience. I remember so little of the content of the article and am so disassociated from the academic (or more exactly, the pathetic pretender to the same) I was that it was like reading a message from a former self. Actually, it wasn’t like that. It was that exactly.

I actually enjoyed reading the article. For one thing, unsurprisingly, I agreed with its general outlook and approach. It argues that Heidegger’s shifting use of “world,” especially with regard to that which he contrasts it with, expresses his struggle to deal with the danger that phenomenology will turn reality into a mere appearance. How can phenomenology account for that which shows itself to us as being beyond the mere showing? That is, how do we understand and acknowledge the fact that the earth shows itself to us as that which was here before us and will outlast us?

Since this was the topic of my doctoral dissertation and has remained a topic of great interest to me — it runs throughout all my books, including Too Big to Know — it’s not startling that I found Previous Me’s article interesting. And yet, Present Me persistently asked two sorts of distancing questions.

First, granting that the question itself is interesting, why was this guy (Previous Me) so wrapped up in Heidegger’s way of grappling with it? To get to Heidegger’s answers (such as they are) you have to wade through a thicket wrapped in profound scholarship wrapped in arrogantly awful writing. Now, Present Me remembers the personal history that led Previous Me to Heidegger: an identity crisis (as we used to call it) that manifested itself intellectually, that could not be addressed by pre-Heideggerian traditional philosophy (because that tradition of philosophy caused the intellectual conundrum in the first place). But outside of that personal history, why Heidegger? So, the article reads to Present Me as a wrestling match within a bubble invisible to Previous Me.

Second, my internal editor was present throughout: Damn, that was an inelegant phrase! Wait, this paragraph needs a transition! What the hell did that sentence mean? Jeez, this guy sounds pretentious here!

So, reading something of mine from the distant past was a tolerable and even interesting experience because PreviousMe was distant enough.

Third, I am this weekend reading the page proofs of Too Big to Know. At this point in the manufacturing process known as “writing a book,” I am allowed only to make the most minor of edits. If a change causes lines on the page to shift to a new page, there can be consequences expensive to my publisher. So, I’m reading looking for bad commas and “its” instead of “it’s”, all of which should have been (and so far have been) picked up by Christine Arden, the superb copy-editor who went through my book during the previous pass. But, I also am reading it looking for infelicities I can fix — maybe change an “a” to “the” or some such. This requires reading not just for punctuation but also for rhythm and meaning. In other words, I simultaneously have to read the book as if I were a reader, not just an editor. And that is a disconcerting, embarrassing, frustrating process. There are things about the book that pleasantly surprise me — Where did I come up with that excellent example! — but fundamentally I am focused on it critically. Worse, this is PresentMe seeing how PresentMe presents himself to the world. I am in a narcissistic bubble of self-loathing.

Which is too bad since this is the taste being left by what is very likely to be the last time I read Too Big to Know.

(My publisher would probably like me to note that the book is possibly quite good, and the people who have read it so far seem enthusiastic. But, how the hell would I know before you tell me?)

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Alex Osterwalder and Yves Pigneur are writing a book on innovative business models that’s due out in May. That seems to them to be too far away, so they’re thinking that maybe for $24 you could get a subscription to their book that provides:

* first & exclusive access to raw book content

* influence authors

* x installments of book chunks (in a non-linear order – as we write them)

* 50% discount off the final book (approx.)

* participate in exclusive book chunk webinars

* access to templates

* being part of the business model innovation community

Alex calls this idea a prototype and welcomes comments, as well as suggestions for what other benefits the authors might offer. (He does not require that you pay a subscription to read his blog and comment on this idea itself, however. Recursion is not always a good idea.)

I’m glad they’re floating this idea — because floating ideas rises all tides? — although I am skeptical. This doesn’t sound like a book that’s so urgent that people will pay a 50% premium ($24 + half off the printed version) for some number of out-of-sequence rough drafts. Of course, I could be wrong about that, especially since about a dozen people in the comments to Alex’s post have already said they’d sign up. But, since the authors benefit from comments from early readers, this business model also has a cost to the authors. It limits the community, but maybe it will also gel the community. We won’t know until we know.

These social projects are all in the details. In 2000-1, I wrote Small Pieces Loosely Joinedcompletely in public, posting my current draft every night. I got some excellent commentary and during the dark days of writing that book I received encouragement that was quite important to me. But I inadvertently structured the engagement in way that discouraged readers. The writing process was Penelope-like, so I think I would have done better to have updated the site only when I had finished a complete draft of a chapter. Readers get understandably discouraged by commenting on a draft that is undrafted the next day.

I wrote the next book, Everything Is Miscellaneous, offline for reasons I can’t articulate, except to say that I felt that the book posed a challenge to me as a craftsperson. So, I blogged about the ideas in the book and floated pieces from it in various forms, but I composed the actual text with the door closed. I’m not recommending that. I’m thrilled by the fact that writers now routinely break out of the old “private ’til it’s published” constraint. But there are many ways to do that, as well as times when you shouldn’t do it. There may even be times when you should charge $24 for the service.

All ideas are good until proven otherwise. [Tags: business_models publishing writing Alex_Osterwalder Yves_Pigneur books media ]

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Publishers mean no disrespect when they refer to the load of unsolicited manuscripts as the “slush pile.” Actually, they do mean disrespect. But we all know that somewhere in the slush there must be some manuscripts worth publishing.

So, Harper Collins is crowd-sourcing it. At Authonomy, you can add your own ms, or vote on those of others. The top 5 at the end of every month get a once-over from a HC editor. And the rest can go publish themselves at Lulu, where you can find my own non-award-winning young adult novel, My $100 Million Dollar Secret.

(Thanks to Elaine Warner at A Broad Abroad for the link.)

[Tags: everything_is_miscellaneous writing publishing slush_pile ]

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