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What sort of events is David good for?
David is a brainy iconoclast when it comes to business and marketing, a person to get your audience out of the box.
David wakes up audiences with ideas.
He looks ahead and shows the broad and deep changes technology is having on the basics of business. He talks about technology in a way people haven't heard before.
Because David is a funny guy — he was a gag writer for Woody Allen for 7 years — he keeps audiences laughing as he expands their minds.
Bulleted list
20 years experience in technology and marketing — a "marketing guru" according to The Wall Street Journal
Co-author of best-selling The Cluetrain Manifesto and author of Small Pieces Loosely Joined
Strategic marketing consultant to innovative companies
Widely published in leading magazines, including Harvard Business Review, Wired, Salon, USA Today, NY Times, Boston Globe, Smithsonian, The Guardian ...
Widely recognized thought-leader, regularly quoted in national journals such as The New York Times, Newsweek, Miami Herald
Frequent commentator on NPR's "All Things Considered" and "Here and Now."
Senior Internet Consultant to the Howard Dean presidential campaign
Fellow at Harvard Law School's Berkman Center for Internet & Society
Ph.D. in philosophy
Short 'n' sweet
David Weinberger, Ph.D. is one of the most respected thought-leaders at the intersection of technology, business and society. He is a co-author of the bestselling book, The Cluetrain Manifesto (Perseus Books) - which InformationWeek called "the most important business book since [Tom Peters'] In Search of Excellence" - and Small Pieces Loosely Joined. His work has appeared in Harvard Business Review, The New York Times, Wired, Salon, The Guardian and many others. He is a commentator on National Public Radio's "All Things Considered" and "Here and Now" and is a columnist for KMWorld and Darwin Magazine. Dr. Weinberger has been an active participant -- working for, founding and consulting with companies — from F500’s to early-stage start-ups — in the new market space. Oddly, he has a Ph.D. in philosophy from the University of Toronto and taught college for six years. He is an active weblogger and was Senior Internet Advisor to the Howard Dean presidential campaign. He speaks around the world about the Web’s impact on business and culture. David was recently accepted as a Fellow at Harvard's Berkman Center for Internet & Society. He has a Ph.D. in philosophy from the University of Toronto.
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For the full biography, go to David's Bio page.
"Table of contents" home page: http://www.evident.com
Newsletter: Journal of the Hyperlinked Organization - http://www.hyperorg.com
Main weblog: Joho the Blog - http://www.hyperorg.com/blogger
Social software weblog (contributor) - http://www.corante.com/many
Political weblog: Loose Democracy - http://www.corante.com/loose
List of publications, radio work, and presentations: Recent News - http://www.hyperorg.com/johonews.html
David likes working with clients to customize his presentations. But here are a couple of samples:
Conversational Marketing:
Ending the 100-Year War against Customers
For a hundred years, marketing has been waging war against customers. It’s time for a cease-fire.
The fundamental fact of marketing is that you’re trying to get unwilling customers to do something they don’t want to do. That’s why customers want to flee when they sense they’re being marketed to. But suppose waging war against our customers — "targeting" them via "strategies" and "tactics"— isn’t such a good idea? And suppose customers simply won’t stand for it any more?
The answer isn’t simply to personalize and do 1:1 marketing. That’s like switching from aerial bombardment to sending out hit squads. No, we need to change the basic model of marketing that pits companies against their customers.
The problem goes back to the basics. Traditional marketing views itself as a type of broadcast: a company gets to send a message to a mass of people. This made sense when the mass media were one-way. Back then, a company could control its market by selectively releasing information about its products. In fact, markets themselves are defined by this broadcast model, for a market these days is a demographic segment that is likely to respond favorably to a particular message lobbed at it.
But this old way of working has serious disadvantages: customers don’t trust messages and generally don’t want to listen to them. And now they don’t have to. A staggering percentage of the US market has another medium open to it: the Internet. Although the Internet connects masses of people – almost a billion people worldwide so far – it is profoundly not a mass medium. It is all about groups of people with passions in common talking to one another in their own voice.
That makes the Internet the anti-broadcast medium: it’s not mass, it’s not one-way, and it’s not controlled by companies that can pay to send out a message. The Internet is, in fact, a conversation among your customers who are discovering that they are a far better source of information about products and services than the companies ever could be.
This is the most fundamental shift in marketing since the creation of mass media. And it affects all marketing, on or off the Web.
The audience learns:
How the old techniques actually alienate customers
The six principles for engaging in the new customer conversations the market expects and demands...and how companies are already applying them
The Information Revolution that Wasn't and the
One that Will Be:
How the new dimensions of information are transforming business...and life
Remember how in the '80s and then the '90s we were all going to drown in information? The information tidal wave crashed all around us...but we barely got wet. But don't relax too soon. The real change is already upon us.
We managed to survive the information tsunami by coming up with surprisingly good information management tools - who would have predicted Google would be so great? - and, frankly, by ignoring much of the information that we've gathered.
It turns out that the quantity of the information hasn't changed our businesses or our lives so much. But changes are on the way that will bring about deeper and more profound changes in the most fundamental dimensions of life and work:
Place: Thanks to wireless networks, mobile devices that know where they are, and clever tools that figure out what spots documents are talking about, information about places will be available at those places. For the first time, the earth itself will no longer be speechless.
Groups: As weblogs - online journals - become commonplace to the young generation, the line between private and public is being erased...including the line between company and customer.
The Past: As digital photography becomes pervasive, and as sharing files among friends becomes the norm, personal memories will become communal.
Truth: In order to manage vast quantities of information, we are having to deal explicitly with information about information - tags, labels, categories - which can lead businesses to ignore the real roots of their value: the messy, personal relationships that are the source of all innovation and loyalty.
In this talk, Dr. Weinberger looks at these trends and others, painting a picture of the future that challenges business to change or be left behind.
The audience learns:
New technology trends and how they affect business
Other sample titles:
What Business Can — and Should — Learn from the Howard Dean Campaign
The Knowledge Management Oxymoron
Messiness as a Virtue: Information Management in the Age of the Web
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Rather than reading the stilted self-puffery we would produce, please weave something together in your own words that you think will make your audience comfortable with David's credibility and background. Here are some facts - little nuggets of stilted self-puffery - that you might find useful...
C-SPAN coverage of a 30-minute presentation to the Library of Congress. (Requires the Real Player, a free download.)
A half-hour presentation to the Vignette users group.
A 15-minute presentation to Netpreneurs in Washington, DC.
For a tape, DVD or CD, please contact Bob Katz (below).
Here's an voice-only interview by Christopher Lydon. We talk about why the Net matters and how it might change politics.
Bob Katz manages David and represents him to speakers bureaus. You can reach Bob at:
bob.k@rcn.com
(781) 652-8160
You can reach David directly — he always likes to hear from you, and loves talking with prospective clients — at:
self@evident.com
business: 617 738 8323
cell: 617 852 6902
94 Westbourne Terrace
Brookline, MA
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