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Chris Macrae’s Wild Idea

Here‘s a discussion of Chris Macrae’s “wild idea” that we should on our web sites encourage people to sign a pledge that says: Once a million people have signed up, we will avoid buying from global companies that spend more than $250M a year on advertising but won’t spend 10% of that on making the world better.

I’m suggesting that we called it “The Tenth Ad Pledge.”

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