Lilia did two online questionnaires with open-ended questions. She got replies from 62 bloggers and 20 would-be bloggers. The full study is here. She acknowledges that the bloggers came from her “corner of the blogosphere.”

Is blogging mainstream already? Not yet. People have started weblogs to experiment, out of curiosity, etc. It’s still for early adopters. [Especially for the Spanish-speaking world, according to yesterday’s presentation :)] The rest of the results she discusses confirms common sense: people blog when they have something to say or want to clarify ideas; they don’t blog because don’t want to reveal too much or because they don’t have time.

What can we do to help spread blogs and make people successful at them: Make better tools and support “emergent uses of weblogs.” Educative marketing. Support would-be bloggers.

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