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All your Now are belong to us

NBC tried to keep us Americans from seeing the Olympics in real time. So, how’s that working out for NBC? From the NYT:

NBC, which owns the exclusive rights to broadcast the Olympics in the United States, spent most of Friday trying to keep it that way.

NBC’s decision to delay broadcasting the opening ceremonies by 12 hours sent people across the country to their computers to poke holes in NBC’s technological wall — by finding newsfeeds on foreign broadcasters’ Web sites and by watching clips of the ceremonies on YouTube and other sites.

In response, NBC sent frantic requests to Web sites, asking them to take down the illicit clips and restrict authorized video to host countries. As the four-hour ceremony progressed, a game of digital whack-a-mole took place. Network executives tried to regulate leaks on the Web and shut down unauthorized video, while viewers deftly traded new links on blogs and on the Twitter site, redirecting one another to coverage from, say, Germany, or a site with a grainy Spanish-language video stream.

Temporal slapstick. It brings me odd joy. (Thanks to Jonathan Distler for the link.)

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