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[ae] Ronaldo Lemos

Ronaldo Lemos says that Sony offers 13 new CDs a year to all of Brazil. But there is tremendous activity online. But sites like TramaVirtual only works for people with computers. His group researched Nigeria, Brazil, Colombia and Argentina. E.g., in the Brazilian province of Parà “tehcnobrega” (cheesy techno) is popular. There every year they produce 400 cds and 100 dvds. They’re not available in store. The producers have a deal with the people who sell pirated cds on the street. The cds are sold at the “raves.” The economic system is entirely different from the traditional music industry’s. The artists also sell higher-end versions at their concerts. This is a multi-million dollar market. The number 1 well-known artist in the country, Calypso, is completely outside the media-record industry complex. Baile funk is another example.

Brazil produces 51 films a year. Us: 611. India: 934. Nigeria: 1200. In Nigeria, they skip the usual distribution channels. They sell them directly on the street. Movies provide the #2 source of employment in Nigeria, for a million people.

Henri Langlois in 1969 said that cinema will only reach its destiny until people have appropriated the means of production, Ronaldo says.

He says people say that this music and these movies are in bad taste. But, he says, the samba in the 1930s was also perceived as in bad taste.

This is a global phenomenon: Grind, dubstep, hip hop, kuduro, champeta, etc.

[Now there is a general discussion with the panel I’m on. Too hard to live blog…] [Tags: ]

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