JOHOprah's Book Club

Here are the books plugged in JOHO, plus some others that I care about.

Thanks to the fiendish cleverness of Amazon's marketing group, you can buy them here, save yourself some money, and put a tiny bit of cash into the JOHO coffers as well.

Title	Author	JOHO Issue	Comment
Collected Poems	John Updike	August 13, 2000	Poems, include "Hoeing," a type of tacit knowledge.
No Logo: Taking on the Brand Bullies	Naomi Klein	March 20, 2000	Why global brands suck. Excellent: passionate, full of stories, heartfelt.
The New Pioneers	Thomas Petzinger	May 20, 1999	Stories of the new way of doing business like human beings
Sense and Sensibilia	John Austin	Feb. 22, 1999	Reality isn't a noun — it's a trick of language. Delightful, insightful, very British.
Kaddish	Leon Wieseltier	Dec. 15, 1998	Wieseltier returns to observing Jewish tradition to fulfill his obligation to pray for his father for a year. These are the reflections of a scholar and modern person in the face of tradition and spirit.
In Light of India	Octavio Paz	Sept. 7, 1998	The Mexican poet writes about India, with Mexico always in the background of his thought. History, culture, language. Is it a surprise that's wonderfully written?
Only the Paranoid Survive	Andy Grove		The co-founder of Intel discourses
Brainstorm	Richard Dooling	Nov. 5, 1998	Now this is a funny book. Court-room thriller, neurological sci fi, intellectual inquiry into mind-body questions. Well written, plotted, thought. How come I had to find this book by accident?
Red Earth and Pouring Rain	Vikram Chandra	Sept. 7, 1998	A disturbingly accomplished, epic first novel that's about, well, an heroic figure reincarnated as a monkey. Arabian Nights-like, Chandra weaves legends and a contemporary account of life as an Indian in America. Lotsa fun.
India: Grant 57	Ian Jack, ed.	Sept. 7, 1998	A collection of articles and fiction about modern India. Good range, some excellent writing.
Metaphors We Live By	George Lakoff and Mark Johnson	June 21, 1998	These two philosophers explore the underpinnings of our thought and language which turns out to be -- literally -- metaphorical.
Snow Crash	Neal Stephenson	June 4, 1998	This book visualized the Web better and earlier than anyone -- a vision still ahead of its time. (Warning: after the first couple of chapters, it turns into a dumbass Kevin Costner movie.)
Learning from Las Vegas	Robert Venturi	April 28, 1998	The first book to take Las Vegas seriously as an architectural site...and it's a lot like the Web
Complexity and Contradiction in Architecture	Robert Venturi	April 28, 1998	Venturi found the rhythms and inconsistencies that make buildings architecture
Affective Computing	Rosalind Picard	April 10, 1998	Computers ought to recognize -- and maybe simulate -- emotion. Raises questions about our assumption that rationality is the king of consciousness.
The Structure of Scientific Revolutions	T.S. Kuhn	June 2, 1998 (special issue)	At long last you can read where all this talk of "paradigms" started. This is one of the most important books of the century. It gave us a new, well, paradigm by which to think about science and progress
To Engineer Is Human: The Role of Failure in Successful Design	Henry Petroski		Learning how things fail is crucial to understanding how they work. Doggedly humanistic view of engineering.
One-Upmanship	Stephen Potter		How to win without actually cheating. A very funny, very British book from the 50s (?) that I loved as an adolescent, and still do.

Books by JOHO Readers
( Add yours!)

Author	Title(s)	Comment
David Weinberger	1. The Cluetrain Manifesto (with Levine, Locke and Searls) 2. Adventurer's Guide to Interleaf LISP 3. Nuclear Dialogues	1. "The End of Business as Usual" 2. When I was a mktg vp at Interleaf, I wrote this beginner's guide to extending the Ileaf authoring product using LISP. The product is now a rev level past where this book might have been useful. 3. Talk about obsolete! This is a loosely constructed series of dialogues on philosophical issues around the nuclear arms race.
Michael Heim	1. The Metaphysics of Virtual Reality 2. Virtual Realism 3. Electric Language: A Philosophical Study of Word Processing	1. "As we begin to move in and out of a computer-generated world, Michael Heim asks, how will the way we perceive our world change?" 2. "[O]ffers a fascinating exploration of the technological and artistic sides of VR and offers some exciting challenges to old assumptions about where nature ends and cyberspace begins. " 3. One of the first studies of the subtle and important ways word processing changes language and our nature as speakers
Thomas Koulopoulos, (and Richard A. Spinello, Wayne D. Toms)	Corporate Instinct: Building a Knowing Enterprise for the 21st Century	"...presents a set of management and technology tools to help manage an organization's shared knowledge and cultivate its intellectual assets."
Tom Mandel	Letters of the Law	Part of the New American Poetry Series and one of several books of poems. Also, check his web company at www.screenporch.com.
Tony McKinley	From Paper to Web	Recommended by the Amazon Internet Books Editor who says Tony "provides an enticing case that today's tools finally make a substantial transition from paper not just possible, but desirable. And he shows how it can be done. "
Don Norman	1. The Design of Everyday Things 0385267746 2. The Invisible Computer 0262140659	1. Originally called "The Psychology of Everyday Things," this will open your eyes to the UI decisions made about every artifact around you. 2. The subtitle says it all: Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
Meredith Sue Willis	1. Trespassers 2. Various (Merry Sue's home page)	Sue writes novels often set in -- or from -- her native West Virginia. She also is one of the best teachers of writing around. The NYTimes Book Review has said "Ms. Willis...provides a[n]...important lesson on the nature and function of literature itself." The Nation has called her work "Pure, twangy, bewitching entertainment."