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Saltire Reviews My Formerly Upcoming

Saltire Reviews My Formerly Upcoming Book

Thanks, Steve.

Steve thinks he’s summarizing part of my book when he says “It’s not the medium, it’s the message.” The messages will continue, he says, even if the medium changes. By gum, I hadn’t thought of it that way, but he’s right! That’s another reason why it’s a mistake to think of the Web as a medium.

In fact, let’s summarize the Top Three Reasons Why the Web Isn’t a Medium.

1. A medium is something we send messages through whereas our talk of the Web indicates that we move through the Web – we go places, we surf, we enter sites.

2. When you call it a medium, the broadcast boys get erections. (And the broadcast girls get more head lumps from jumping up against the glass ceiling.)

3. The Web is “content” – us writing stuff to and for another another – not the transmission medium.

Anyway, I love Steve’s review and not just because it’s so positive.

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