I spoent the morning at the Museum of TV & Radio which put together a symposium of about 25 people (all white, 3 women) about how bloggers and mainstream media can work together. The bloggers were the usual suspects who write about the issue of blogging, journalism and the media. The MSM folks were high-level execs at the usual suspect TV and print mainstream news organizations.
I typed up a bunch of notes at the time, but instead here’s a brief overview.
The MSM were not univocal in their reaction to the Web and blogs. That’s appropriate and it’s progress. There are still some who think they “get” blogs because they’re using blogs as stringers. But others are genuinely uncertain about the future of mainstream news, which is (imo) also appropriate. They’re facing the possiblity of genuine discontinuity.
There’s a lot of experimentation on all sides here. Appropriate.
No one knows what the business model(s) will be. Appropriate.
The bloggers didn’t have to spend half the morning explaining that most bloggers aren’t journalists, that bloggers are in conversation, etc. Progress.
There were still elements of hostility and misunderstanding, especially around the question of accuracy. But there is definitely progress…
PS: I was surprised at the extent of the MSM’s concern about Yahoo’s moves as it starts to position itself as a media company. I guess I shouldn’t have been surprised. [Tags: blogging media journalism]
Categories: Uncategorized dw