In this case, it’s a physical tag…a pretty piece of chrome with the Superman logo on it, suitable for wearing around the neck or attaching to keys. It says “Go Forward” on it, a courageous message from a person paralyzed from the neck down.

A set of two costs $10. All the money goes to the Christopher Reeve Foundation.

Disclosure: I’m on a marketing advisory committee for the Foundation and am blatantly shilling for it in this post. [Tags: superman]

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