Turn is “the world’s first automatic targeting ad network.” “It’s a bidded cost-per-action market place.” [I don’t know what that means, but I think it means ads are going to get better at hunting me down.] He explains a complex measurement and evaluation system.

Rovion “is the creator and leading provider of technologies that ‘humanize’ the delivery of online messages” (says the Powerpoint.) He gives an example: A video of a couple pops up on the TV Guide site, advertising “My Fair Brady.” The video isn’t in a rectangle; the background has been made transparent a la a green screen, so it’s cool. But really really annoying. At least that explains why “humanize” is in quotes.

[Tags: onmedia07 media marketing advertising ]

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