Joho the Blog[onmedia] The IM generation - Joho the Blog

[onmedia] The IM generation

I came in at the end of a discussion of marketing to the “IM Generation.” The part I caught was good — you can’t lie, you can’t tell them what’s cool, you have to be transparent. “There’s a lot of top-down marketing that will be roadkill in this environment.” One says that we’re only at the beginning of the development of grassroots videos as an art form.

The panelists are Tom McInerney (Guba ), Steven Starr (Revver), Justin Townsend (IGA Worldwide ) and Jeremy Verba (Piczo). Sorry I missed most of it. [Tags: ]

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