According to a survey of Korean bloggers done by Edelman Korea (Disclosure: I consult to Edelman, which is how I heard about this study), the leading reason (42%) Korean bloggers blog is “To create a record of my thoughts.” Only 1.2% blog “To raise visibility as an authority in my field.” This compares with 34% of American bloggers blogging to raise their visibility as authorities and 32% blogging to create a record of their thoughts. [Tags: korea blogging blogosphere edelman]

Categories: blogs dw