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Facebook chooses sides

Posted on November 30th, 2007

I’m glad Facebook decided to reverse its most egregious defaults so that not clicking “yes” will now mean “no.” Good.

But in this matter Facebok overall is showing itself not to be on its users side. There is no reason not to give users a big red opt out button — making the whole thing opt in would be even better — except that FB knows we would use it. FB is choosing its own interests over its users’.

And, no, not every company does that. Sure, there’s self-interest in all that we do and all that our organizations do. But companies choose sides. Almost all companies use their customers. A few are truly on their customers’ side. Now we know where FB stands. [Tags: facebook ]

Tagged with: business • cluetrain • digital culture • marketing

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9 Responses to “Facebook chooses sides”

  1. contentious.com - links for 2007-11-30, on November 30th, 2007 at 5:22 pm Said:

    [...] Joho the Blog » Facebook chooses sides “There is no reason not to give users a big red opt out button — making the whole thing opt in would be even better — except that FB knows we would use it. FB is choosing its own interests over its users’.” (tags: social+media business+models privacy advertising problems perceptions) [...]

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  3. contentious.com - links for 2007-12-01, on November 30th, 2007 at 9:23 pm Said:

    [...] Joho the Blog » Facebook chooses sides “There is no reason not to give users a big red opt out button — making the whole thing opt in would be even better — except that FB knows we would use it. FB is choosing its own interests over its users’.” (tags: social+media business+models privacy advertising problems perceptions) [...]

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  5. Oz Design Blog, on December 3rd, 2007 at 10:24 am Said:

    [...] David Weinberger (con molte meno parole e molta più efficacia) spiega che Facebook, in questa operazione, ha scelto di non stare dalla parte dei suoi utenti [...]

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  7. Helzerman’s Odd Bits » Blog Archive » Wondering about those strange facebook messages?, on December 4th, 2007 at 12:20 pm Said:

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  9. The Equity Kicker » Blog Archive » Facebook is becoming a case study in how not to manage PR, on December 5th, 2007 at 2:54 am Said:

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  11. Wekelijkse leesmap | RecruitmentMatters, on December 8th, 2007 at 11:05 am Said:

    [...] Wat gebeurt er als je gebruikers vraagt om een opt-out in plaats van een opt-in voor een niet gevraagde ’service’?  Vooral als dit ten koste van de pricacy gaat. Facebook heeft deze les op de harde manier geleerd. Ik ga er maar vanuit dat de CEO nog zo jong is dat hij echt niet wist wat hij aan het doen was… Maar de schade is m.i. onherstelbaar, en ik ben niet de enige. [...]

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  13. Business site wordpress » Blog Archive » Where the hell is Mark Zuckerberg and Facebook?, on December 13th, 2007 at 5:19 pm Said:

    [...] wasn’t for the users. When David Weinberger, one of the authors of the Cluetrain Manifesto, says that you have a real PR [...]

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  17. Facebook is a Beacon for Bad PR | PR2.0, on March 21st, 2009 at 3:23 am Said:

    [...] Manifesto co-author David Weinberger notes, “But in this matter Facebok overall is showing itself not to be on its users side. There is no [...]

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