Marketing 101: The Duh Years
Posted on February 2nd, 2008
The official NFL Superbowl site doesn’t tell you when the game starts or what network is showing it, at least as far as I can tell. (I am not accepting the count-down timer as a way of telling me when the game starts. No math should be required for this.)
The HighBeam research service tells you everything about their pro vs. regular service except how much either one of them costs.
Categories: marketing
That’s amazing. I couldn’t find those items on the main page or on several areas clicking from the page. They ought to be front and center (with all the time zone times). I believe kickoff is somewhere around 6:15 here in the East. I don’t know the network.
I watched part of the Giants playoff game on Fox and was completely distracted by the information band they had at the top of the screen-well almost the top. That was part of the problem-the band was not at the very top edge, but left some of the screen above visible, creating a useless area of distraction and plunging the band well into the area of interest. It was also much wider than it needed to be for the information it had.
It’s also amazing that you were looking for this information-are you going to watch? I actually may watch part of it, which for me is pretty unusual.
I tried to get the Super Bowl time the other day, too. If you click over to the nfl.com site, it is a bit easier to find out that the game is being broadcast on Fox and DirecTV–though that site doesn’t mention the game time either!
Obviously, I think, the NFL is not primarily marketing to people like us who need to *ask* when and how to see the game! There’s got to be some other site out there for people like us, e.g., watch-the-4th-quarter.com.
The info priority on the NFL sites is way skewed for the serious fans, e.g., giving priority to detailed analysis and stats–well, second-order priority, at least. Communicating the identity (we are standing alongside warriors fighting important and historic battles) and advertising (FedEx are also warriors hurling and running your packages across the country–just like a great football team–really) are the first-order priorities, imho :-)
yes, a little confused on %keywords% but still helpful.