I’ve been at Euroblog 2008 yesterday and today, and will be tomorrow as well. It’s a mix of academics and practitioners talking about marketing and public relations in the age of the Web.

The conference seems to assume that we agree that the Web has changed the marketing landscape, that customers are not mere consumers, that marketing has to change right down to its skivvies. The academics at the conference have generally backed this up with actual research. What marketing can and should be, however, is a matter of more controversy here. As it should be. [Tags: euroblog2008 marketing public_relations]

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Catharine Taylor has a new blog about social media as a marketing platform. Yes, it’s a problematic formulation — which is one of the points of Euroblog — but Catharine is skeptical about the importance of social media, albeit not yet expressing much skepticism about the propriety and effectiveness of using them for marketing.