The message I received from M80im, a
PR social media company, ends by saying:
M80 encourages full transparency. We welcome you to let your readers know that M80 and Fox contacted you to offer information regarding The Onion Movie.
Excellent. I appreciate M80 making that clear and explicit.
The problem is, M80 and Fox didn’t offer just information. Yes, the message says that because I’ve written about The Onion, the agency wants to let me know what there’s an Onion movie coming out. I can have some artwork, etc. to post on my blog. But, then it continues:
Please email me back if you are interested in working with us in promoting The Onion Movie by posting information regarding the release date of the DVD. I can send you a copy of the DVD on the release date as appreciation for your post.
I recognize that the lines are smudgy. As my disclosure statement says, I sometimes get free copies of books â€” sometimes unbidden, and sometimes publishers offer to send them to me if I want â€” and sometimes I do blog about them. And I frequently get into conferences for free as some type of media person. But, the Onion offer feels too much to me like a straightforward pay-for-posting deal.
Does it to you?
Categories: Uncategorized dw