Joho the Blog » Daily (Intermittent) Open-Ended Puzzle (DOEP): The triple negation of butter

Daily (Intermittent) Open-Ended Puzzle (DOEP): The triple negation of butter

We often buy “I Can’t Believe It’s Not Butter” despite its awful name and soul-withering chemical composition. Even the product’s faux-entertaining site refers to it as a “nutritious blend of oils.” Mmm. But, I like it, so shut up.

In fact, we just bought the “light” version of it, which is therefore some sort of simulacrum of the original. I can’t figure out whether its name should therefore be:

1. “I Can’t Believe I Can’t Believe It’s Not Butter”

2. “I Can’t Believe It’s Not Not Butter”

or

3. _______________________ (fill in the blank)

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29 Responses to “Daily (Intermittent) Open-Ended Puzzle (DOEP): The triple negation of butter”

  1. I can’t believe it’s not product placement

  2. Buhta … but its not.

  3. I Can’t Believe It’s Not I Can’t Believe It’s Not Butter

  4. I Can Believe It’s Not Butter

  5. I don t believe in butter

  6. I Can’t Believe It’s a Nutritious Blend of Oils.

  7. It’s Definitely Not Butter

    It’s Not The Butter Now, Dog

    O HAI NOT BUTTER KTHXBYE

    It’s Not http://heresabunnywithapancakeonitshead.com/

    A Lightly Nutritious Blend of Oils

    It’s Not a Nutritious Blend of Oils

    I Can’t Believe It’s Not a Nutritious Blend of Oils

    Butter, It Just Ain’t

  8. I can’t believe you fell for thinking it’s butter

  9. I can’t disbelieve it’s not unbutterish

  10. I Believe It’s I Can’t Believe It’s Not Butter

  11. I can’t believe I believe it’s not butter, no?

  12. We like you. Please don’t eat that.

  13. Butteriness

  14. Can You Believe This Shit?

  15. Identi.fat, the Butter clone…

    (haha, just kidding…)

    I can believe that I can’t believe that I can believe that it’s not the *not* butter I can’t believe in the first place

  16. I Can’t Believe I Bought Not Butter

  17. I Can’t Believe It’s Not Non-Essentialism?

  18. There’s no f**king way this is butter.

  19. I can`t believe this is good for you

  20. F**k me, its margarine!

  21. Hilarious! But I think Wray Cummings should win for ‘I can believe it’s not butter’ Simple. Perfect :-)

    (found via Twitter)

  22. I can’t believe I just read all the way to the end of this thread

  23. I couldn’t believe it wasn’t butter until I tried melting it…
    or
    I can’t believe it’s not toxic

  24. Now I know better than to not believe it’s not butter!

  25. There is No Butter.

  26. If you can’t believe that I Can’t Believe It’s Not Butter is not butter, then you probably won’t believe that I Can’t Believe It’s Not Butter Light is also not butter.

  27. A potentiality for butter exists in a state of indeterminacy. Belief is extraneous: It is or is not butter, wheter or not you believe it to be so.

  28. How about:

    “I can’t believe it’s got 35 less calories from fat per serving than Original I can’t believe it’s not butter”

  29. [...] often buy “I Can’t Believe It’s Not Butter” despite its awful name and soul-withering chemical composition. Even the product’s [...]

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