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Daily (Intermittent) Open-Ended Puzzle (DOEP): The triple negation of butter

Posted on July 19th, 2008

We often buy “I Can’t Believe It’s Not Butter” despite its awful name and soul-withering chemical composition. Even the product’s faux-entertaining site refers to it as a “nutritious blend of oils.” Mmm. But, I like it, so shut up.

In fact, we just bought the “light” version of it, which is therefore some sort of simulacrum of the original. I can’t figure out whether its name should therefore be:

1. “I Can’t Believe I Can’t Believe It’s Not Butter”

2. “I Can’t Believe It’s Not Not Butter”

or

3. _______________________ (fill in the blank)

[Tags: puzzle ]

Tagged with: puzzle • puzzles

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29 Responses to “Daily (Intermittent) Open-Ended Puzzle (DOEP): The triple negation of butter”

  1. BetterBadnews, on July 19th, 2008 at 6:52 am Said:

    I can’t believe it’s not product placement

  2.  

  3. William "Papa" Meloney, on July 19th, 2008 at 7:01 am Said:

    Buhta … but its not.

  4.  

  5. Frank Patrick, on July 19th, 2008 at 7:09 am Said:

    I Can’t Believe It’s Not I Can’t Believe It’s Not Butter

  6.  

  7. Wray Cummings, on July 19th, 2008 at 9:24 am Said:

    I Can Believe It’s Not Butter

  8.  

  9. gianluca_b, on July 19th, 2008 at 10:00 am Said:

    I don t believe in butter

  10.  

  11. Brad, on July 19th, 2008 at 11:00 am Said:

    I Can’t Believe It’s a Nutritious Blend of Oils.

  12.  

  13. Terrell, on July 19th, 2008 at 11:27 am Said:

    It’s Definitely Not Butter

    It’s Not The Butter Now, Dog

    O HAI NOT BUTTER KTHXBYE

    It’s Not http://heresabunnywithapancake.....shead.com/

    A Lightly Nutritious Blend of Oils

    It’s Not a Nutritious Blend of Oils

    I Can’t Believe It’s Not a Nutritious Blend of Oils

    Butter, It Just Ain’t

  14.  

  15. Mike, on July 19th, 2008 at 12:40 pm Said:

    I can’t believe you fell for thinking it’s butter

  16.  

  17. collin, on July 19th, 2008 at 1:26 pm Said:

    I can’t disbelieve it’s not unbutterish

  18.  

  19. bob, on July 19th, 2008 at 1:26 pm Said:

    I Believe It’s I Can’t Believe It’s Not Butter

  20.  

  21. jeff jarvis, on July 19th, 2008 at 1:26 pm Said:

    I can’t believe I believe it’s not butter, no?

  22.  

  23. Adam Fields, on July 19th, 2008 at 3:29 pm Said:

    We like you. Please don’t eat that.

  24.  

  25. Micah Dubinko, on July 19th, 2008 at 4:35 pm Said:

    Butteriness

  26.  

  27. billo, on July 19th, 2008 at 4:47 pm Said:

    Can You Believe This Shit?

  28.  

  29. Yule Heibel, on July 19th, 2008 at 11:27 pm Said:

    Identi.fat, the Butter clone…

    (haha, just kidding…)

    I can believe that I can’t believe that I can believe that it’s not the *not* butter I can’t believe in the first place

  30.  

  31. AKMA, on July 20th, 2008 at 1:56 pm Said:

    I Can’t Believe I Bought Not Butter

  32.  

  33. Tom Morris, on July 21st, 2008 at 7:38 am Said:

    I Can’t Believe It’s Not Non-Essentialism?

  34.  

  35. James, on July 21st, 2008 at 4:23 pm Said:

    There’s no f**king way this is butter.

  36.  

  37. John, on July 21st, 2008 at 4:41 pm Said:

    I can`t believe this is good for you

  38.  

  39. John, on July 21st, 2008 at 4:42 pm Said:

    F**k me, its margarine!

  40.  

  41. Sharon, on July 21st, 2008 at 6:28 pm Said:

    Hilarious! But I think Wray Cummings should win for ‘I can believe it’s not butter’ Simple. Perfect :-)

    (found via Twitter)

  42.  

  43. Crawford, on July 21st, 2008 at 6:29 pm Said:

    I can’t believe I just read all the way to the end of this thread

  44.  

  45. Kevin Marks, on July 21st, 2008 at 6:44 pm Said:

    I couldn’t believe it wasn’t butter until I tried melting it…
    or
    I can’t believe it’s not toxic

  46.  

  47. Alice, on July 21st, 2008 at 7:05 pm Said:

    Now I know better than to not believe it’s not butter!

  48.  

  49. Dan, on July 21st, 2008 at 7:39 pm Said:

    There is No Butter.

  50.  

  51. dave, on July 21st, 2008 at 8:33 pm Said:

    If you can’t believe that I Can’t Believe It’s Not Butter is not butter, then you probably won’t believe that I Can’t Believe It’s Not Butter Light is also not butter.

  52.  

  53. Notebulb, on July 22nd, 2008 at 11:38 am Said:

    A potentiality for butter exists in a state of indeterminacy. Belief is extraneous: It is or is not butter, wheter or not you believe it to be so.

  54.  

  55. Michael, on July 22nd, 2008 at 1:50 pm Said:

    How about:

    “I can’t believe it’s got 35 less calories from fat per serving than Original I can’t believe it’s not butter”

  56.  

  57. mark larson |, on July 23rd, 2008 at 8:03 am Said:

    [...] often buy “I Can’t Believe It’s Not Butter” despite its awful name and soul-withering chemical composition. Even the product’s [...]

  58.  

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