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All your Now are belong to us

Posted on August 9th, 2008

NBC tried to keep us Americans from seeing the Olympics in real time. So, how’s that working out for NBC? From the NYT:

NBC, which owns the exclusive rights to broadcast the Olympics in the United States, spent most of Friday trying to keep it that way.

NBC’s decision to delay broadcasting the opening ceremonies by 12 hours sent people across the country to their computers to poke holes in NBC’s technological wall — by finding newsfeeds on foreign broadcasters’ Web sites and by watching clips of the ceremonies on YouTube and other sites.

In response, NBC sent frantic requests to Web sites, asking them to take down the illicit clips and restrict authorized video to host countries. As the four-hour ceremony progressed, a game of digital whack-a-mole took place. Network executives tried to regulate leaks on the Web and shut down unauthorized video, while viewers deftly traded new links on blogs and on the Twitter site, redirecting one another to coverage from, say, Germany, or a site with a grainy Spanish-language video stream.

Temporal slapstick. It brings me odd joy. (Thanks to Jonathan Distler for the link.)

[Tags: olympics fort_business cluetrain ]

Tagged with: business • cluetrain • digital culture • olympics

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9 Responses to “All your Now are belong to us”

  1. CBC’s Olympic Monopoly - Dumb, Dumb, Dumb | robhyndman.com, on August 9th, 2008 at 10:51 am Said:

    [...] than Canadians’ ability to watch the Olympics on Youtube? Update: it’s infectious – David on NBC’s efforts to deprive Americans of realtime access. Related [...]

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  3. FX 比較, on August 14th, 2008 at 10:45 am Said:

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  5. クレジットカード 比較, on August 14th, 2008 at 10:46 am Said:

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  7. FX ランキング, on August 14th, 2008 at 10:46 am Said:

    watch the Olympics on

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  9. ETCカード, on August 14th, 2008 at 10:47 am Said:

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  11. ガソリン クレジットカード, on August 14th, 2008 at 10:48 am Said:

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  13. Recent Links Tagged With "cluetrain" - JabberTags, on December 7th, 2008 at 10:19 pm Said:

    [...] oliverpage on Sat 22-11-2008 Cluetrain Manifesto Saved by xXBCxChickX4XlyfeXx on Wed 19-11-2008 All your Now are belong to us Saved by Peter1999 on Sun 16-11-2008 Where We Started, Where We’ve Arrived, Where We’re [...]

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  15. 生命保険相談, on June 27th, 2009 at 2:35 am Said:

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  17. 葬儀費用, on June 27th, 2009 at 2:37 am Said:

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