Ok, I think I understand how this works. You sign up with JuiceTorrent. You get a widget to post on your site. It lists a few people who are supporting you. They’re supporting you by putting their own JT widget on their site, saying “I support so-and-so.” In addition, relevant ads are placed in designated spots on your supporters’ sites. The money those ads generate goes to you. So, your supporters get to support you financially by donating a little bit of ad space on their sites.
Interesting. As Emil Sotirov, CEO of the founding company, writes on his blog, JT creates
a new category of social vectors across the online identities of people and organizations – adding the moral and material dimension of “supporting” to the existing “linking,” “friending,” “visiting,”and “following.”
It’s currently in beta…
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