Joho the Blog » White House bloggers get names

White House bloggers get names

The bloggers who write the posts at the White House blog now are putting their names on their posts. I think this is a terrific move.

As I posted a couple of weeks ago, my interest isn’t in accountability. On the contrary. Usually, we think that along the Continuum of Responsibility, putting your name to something will push you toward the Staying In Line side, while being anonymous lets you run toward the Recklessness goal post. But, it doesn’t always work that way. At a site like WhiteHouse.gov, the anonymity of bloggers reinforced the notion that the blog is a faceless voice of authority, with an adjoining door to the Office of Press Releases. I’m hoping that now that the bloggers are signing their posts, they will feel free-er to speak in their own voices, and present shades of view that are a bit more off-angle, and thus more interesting than the Official View. That’s already been true of the posts of the guest bloggers on the site. Now I hope the official bloggers will feel ok about occasionally saying “OMG!!!! I CAN’T BELIEVE I’M IN THE WHITE HOUSE!!!!!!” except maybe a little more constructively and definitely with the caps only implied.

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One Response to “White House bloggers get names”

  1. I concur that this is a very good thing from the standpoint of public rhetoric. Bush-era blogs from the State Department and the TSA had already figured this out years ago, so I was surprised to see an otherwise digitally savvy Obama White House merely posting anonymous press releases in the beginning. I’d also agree that its value is in facilitating dialogue not finalizing accountability.

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