Mayor Bloomberg skypes in, slightly Max Headroomy. He touts NYC’s e-ness. Info is key to good mgt. #311. Five new initiatives:

1. 311 has a skype account (NYC 311)
2. Twitter: @311nyc

3. 311 online via nyc.gov
4. Tracking the stats to improve the service. E.g., with Google see what services people are most searching for.
5. New annual competition — Big Apps [clever] — to challenge us to come up with new ways to use data at nyc.gov. E.g., someone should make an iPhone app to check out the cleanliness grades of restaurants (which now will also be posted in restaurant windows).

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