Joho the Blog » [2b2k] Possible tag line?

Posted on:: October 27th, 2010

I’m liking this as a tag line for “Too Big to Know”:

Skulls don’t scale.
Networks do.

But I’ve gotten some reactions saying that “skull” sounds too “Spinal Tap”-ish. I like it because skulls are so bony, and thus you can see why they don’t scale. But I’m open to improvements….

Categories: marketing, too big to know dw

6 Responses to “[2b2k] Possible tag line?”

AJ Cann, on October 27th, 2010 at 1:44 pm Said:

Brains? People? Individuals?

Pavel, on October 28th, 2010 at 7:52 am Said:

how about the self-scaling of the networks within the sculls?

this tagline is pithy, with an element of pattern-interruption: as I re-read it, there seems to be a natural “still point,” “breath-hold” after the “sculls don’t scale;” akin to climbing up on the roller-coaster; and then comes the plunge into the punch-line “networks do.” Effective and memorable.

Wray Cummings, on October 28th, 2010 at 12:05 pm Said:

Mutating …

Networks don’t numb.
Skulls do.

johne, on October 28th, 2010 at 2:28 pm Said:

I dunno… Skulls are so iconic, and not in a good way. Granted, it would be eye-catching.

Pavel, on October 28th, 2010 at 4:48 pm Said:

Wray: nice!

greg, on October 29th, 2010 at 2:05 pm Said:

vertebrates don’t scale yet
networks do

[2b2k] Possible tag line?

6 Responses to “[2b2k] Possible tag line?”

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