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Michael Porter’s Shared Value vs Don’t Be Evil

Harvard Business Review has just posted my response to the article by Michael Porter and Mark Kramer in which they propose moving business to a strategy that includes creating Shared Value. Obviously I support the idea of businesses taking seriously their obligation to create a better, sustainable world. But I’m not as optimistic about businesses embracing that strategy solely on the grounds that Porter and Kramer propose.

It’ll make the HBR folks happier — and therefore me too — if you comment there rather than here.

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