Joho the Blog » E.T.: A very old trailer

E.T.: A very old trailer

Here’s the 1982 trailer for ET:

MovieLine posted the trailer to support the wisdom of Super 8’s decision not to give away too much ahead of time. But, wow, does the ET trailer seem dated! It feels like it has about half as many scenes as a typical modern trailer. Contemporary trailers are much more coherent, not in the sense of making sense (which they usually don’t), but in the sense of feeling like a whole experience, usually ending with an ear-ripping blast or, after you’ve thought it ended, a shocking image or wry remark. I hate contemporary trailers because they are assaultive and disrespect the movies they spoil, but the ET trailer seems excepionally poorly made.

Maybe they figured (correctly) that they really just had to tell us that it’s the next Spielberg film, and that ET was unlikely to bite children in half.

One Response to “E.T.: A very old trailer”

  1. the voiceover is just so oppressive. At least they had the decency to use the actual movie soundtrack though. The music is so good.

Leave a Reply

Web Joho only

Comments (RSS).  RSS icon

Creative Commons License
Joho the Blog by David Weinberger is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Creative Commons license: Share it freely, but attribute it to me, and don't use it commercially without my permission.

Joho the Blog gratefully uses WordPress blogging software.
Thank you, WordPress!