Here’s the 1982 trailer for ET:
MovieLine posted the trailer to support the wisdom of Super 8’s decision not to give away too much ahead of time. But, wow, does the ET trailer seem dated! It feels like it has about half as many scenes as a typical modern trailer. Contemporary trailers are much more coherent, not in the sense of making sense (which they usually don’t), but in the sense of feeling like a whole experience, usually ending with an ear-ripping blast or, after you’ve thought it ended, a shocking image or wry remark. I hate contemporary trailers because they are assaultive and disrespect the movies they spoil, but the ET trailer seems excepionally poorly made.
Maybe they figured (correctly) that they really just had to tell us that it’s the next Spielberg film, and that ET was unlikely to bite children in half.