How to go viral at Kickstarter
Posted on:: February 6th, 2012
Julianne Chatelain investigates why Rich Berlew’s Kickstarter project became one of the top ten of all time, and the #1 in the creative category. She provides a concise, insightful look at why user experience counts for a lot, even when you’re supposedly just making a business proposal: give me $57,750 and I’ll reprint one of my “Order of the Stick” web-comic compilations. Berlew received $400,000 in the first 12 days.
When someone has something to offer that is truly exceptional or unique, everyone just seems to find out about it almost in a way that one can not even control once the word gets out.