Joho the Blog » How to go viral at Kickstarter

How to go viral at Kickstarter

Julianne Chatelain investigates why Rich Berlew’s Kickstarter project became one of the top ten of all time, and the #1 in the creative category. She provides a concise, insightful look at why user experience counts for a lot, even when you’re supposedly just making a business proposal: give me $57,750 and I’ll reprint one of my “Order of the Stick” web-comic compilations. Berlew received $400,000 in the first 12 days.

One Response to “How to go viral at Kickstarter”

  1. When someone has something to offer that is truly exceptional or unique, everyone just seems to find out about it almost in a way that one can not even control once the word gets out.

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