Joho the Blog » The Gettysburg Principles for keeping your customers

The Gettysburg Principles for keeping your customers

I’ve got a post at the Harvard Business Review site about what I’m calling (not too seriously) The Gettysburg Principles. The point is that you can keep your customers buying from you if your business is of your customers, by your customers, and for your customers. “Of” means that your business is made up of people like your customers. “By” means that your customers are contributing to the creation of your product. “For” your customers means you put them first. These three terms give a handy way of analyzing why customers stick with some businesses even if they have to pay a bit more or make some other adjustments.

Anyway, there’s more over at HBR…

5 Responses to “The Gettysburg Principles for keeping your customers”

  1. I did not know that the principles I lead my company with have such a profound and historical roots. The post made me happy.

    I only do not know if, and where on the triple (Of the-, By the-, For the-) people — I could fit the another dimension I found and practice: to look far ahead, to propose to our clients sometimes even futuristic solutions, bypassing sometimes by far what their people think about and need today. It is not easy, sometimes risky approach – but so far -really working….
    :-)

  2. hi I did not know that the principles I lead my company

  3. hello and where on the triple

  4. @Mirek… I think your client focused future dimension fits in the “Four score and seven years from now” quadrant.

  5. Frank – that’s nice reversal of the arrow of time in Lincoln’s speech :-)

    Well, I could wish we were looking ahead that far. Today having to say something that is relevant and points to next few years – seems to be a success….

Leave a Reply


Web Joho only

Comments (RSS).  RSS icon