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[mesh] Michael O’Connor Clarke

Yesterday at the Mesh conference I caught the second half of Michael O’Connor Clarke‘s presentation, to a packed house, about how not to use social media for marketing. I’ve known Michael since the Cluetrain days, and it was great to warch him argue against viewing social media as a messaging vehicle.

Michael has long championed understanding the Net as, well, a conversation that needs to be respected. Keeping that conversation as open and vibrant as possible is more important than your business’s tawdry ambitions, he says. (I am not just paraphrasing here, but entirely putting words in his mouth.) If your business wants to engage with it — and not every business has to, he says — then it should be engaged with by actual people, with actual names, actual interests, and actual personalities. Completely transparently, of course.

Great teaching, great examples, plus Michael’s hilarious. [Michael on twitter]

5 Responses to “[mesh] Michael O’Connor Clarke”

  1. [...] Michael O'Connor Clarke http://www.hyperorg.com/blogger/2012/05/25/mesh-michael-oconnor-clarke/ https://plus.google.com/113340044616880088383/posts/7D4BBEDVCWr http://bit.ly/OracleIdM Share [...]

  2. Thank you, David. I’m really glad you enjoyed it. It was lovely to see you again, even if so very briefly.

    I’m on a mission now to try to figure out who “@Man” was. I’ve quoted his wonderful, timeless “Attention, Fat Corporate Bastards” piece so many, many times over the past 15 years, but it struck me yesterday that I know absolutely nothing about him, who he is, or what he does.

    The original rant appears to have disappeared from the Net now too, alas, although various copies and pointers to it still exist.

    Know anything about this chap?

  3. [...] As David Weinberger (accurately) paraphrases, I’ve “… long championed understanding the Net as, well, a conversation that needs to be resp… [...]

  4. [...] media.) An early adopter and innovator in social media, Michael seemed to have reconnected with the other pioneering thought leaders in the digital realm, and reasserted himself as the expert that he [...]

  5. [...] media.) An early adopter and innovator in social media, Michael seemed to have reconnected with the other pioneering thought leaders in the digital realm, and reasserted himself as the expert that he [...]

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