Joho the Blog » [2b2k] Globalization of local expertise

[2b2k] Globalization of local expertise

In August, I blogged about a mangled quotation supposedly from Mark Twain posted on an interstitial page at When I tweeted about the post, it was (thanks to John Overholt [twitter:JohnOverholt]) noticed by Quote Investigator [twitter:QuoteResearch] , who over the course of a few hours tweeted the results of his investigation. Yes, it was mangled. No, it was not Twain. It was probably Christian Bovee. Quote Investigator, who goes by the pen name Garson O’Toole, has now posted on his site at greater length about this investigation.

It’s been clear from the beginning of the Web that it gives us access to experts on topics we never even thought of. As the Web has become more social, and as conversations have become scaled up, these crazy-smart experts are no longer nestling at home. They’re showing up like genies summoned by the incantation of particular words. We see this at Twitter, Reddit, and other sites with large populations and open-circle conversations.

This is a great thing, especially if the conversational space is engineered to give prominence to the contributions of drive-by experts. We want to take advantage of the fact that if enough people are in a conversation, one of them will be an expert.

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