Joho the Blog » journalism

October 10, 2013

[2b2k] Erik Martin on Reddit and journalism

Erik Martin is giving a talk at the Nieman Foundation. He’s the general manager of Reddit.com. (Disclosure: We’re friendly.) He tells us that Reddit gets 5 billion page views per month, and 70 million unique visitors.

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

Erik gives us a tour and some background. Every morning he clicks on the “Random” button and visits the subreddits (= topically-based pages within the site) the button gives him. He does so now, hitting subreddits such as bitch, i’m a bus, ukele, battlestations (office desks), and what’s this plant. Reddit, he says, is like a giant message board. You can create a board (subreddit) about anything. There are over 100,000 that get at least a post a day, and 6,000 that have substantial activity. All the subreddits are created by users, who also can create the page design. All the posts are voted up or down by users. Users also set the rules for subreddits. For example, at the Coversong subreddit, users have apparently decided all posts have to be videos.

Now he’s interviewed by Justin Ellis.

JE: How did you get to Reddit?

EM: He worked for Mammoth Records. It got bought by Disney. Then hecame a documentary filmmaker. Then marketing films and distributing them online. He read Hackers and Painters by Paul Graham) [great book]. He then read about Paul Graham’s Y Combinator incubator. He applied to do a documentary about it, but was rejected. Still, he was hooked. Reddit came out of the first round of projects. He saw Reddit and loved the unpredictability of it. “Every link as a rabbit hole you might go down.” He got to know the cofounders and said “IU want to find a way to work with Reddit because that’s what I’m doing with all my time.” Alexis Ohanian asked him to work on a TV pilot that was going to incorporate Reddit into a news show. But it didn’t work; the Internet part was an add-on. Then he got hired as a community manager at Reddit.

JE: Reddit has a lot of geography. What does it mean to be a community manager?

EM: He looked at it as being the manager of a band. He’d promote promising items. He’d try to keep things functioning. And he tried to make sure that the community didn’t get taken advantage of, e.g., when people didn’t link back to Reddit.

JE: When you create a subreddit and a crowd shows up, how does that happen?

EM: Sometimes it’s obvious why. But others we can’t figure it out. One of our most popular subreddits is Explain Like I’m Five. That one you know what you’re going to get. Same for Ask Me Anything. Those explode when hot topics arise.

JE: How does this community stay together so long?

EM: Some of it is the customization of subreddits.

JE: Because anyone can create a subreddit, Reddit has gotten into trouble from time to time. There have been some very creepy subreddits. What’s the guiding principle for what is allowable?

EM: Our philosophy is that it’s a site that has 5B page views, and we have 35 employees [so we can’t moderate everything]. If you’re going to function you have to have some rules, but they have to be relatively finite, relatively easy to understand, and relatively self-enforceable. So, we have six rules. We have added one or two throughout the years. We try to keep them simple. No spam. You can’t try to break the site. You can’t try to cheat. You can’t put people’s personal info up. You can’t have anything illegal. We added that you can’t have material that sexualizes minors. If we had one that said “Don’t be a jerk,” it wouldn’t be enfrceable. No one would agree about how it applies. So there’s tons of stuff on the site that we find horrible and offensive, but the site works best when we keep it open and governed by those simple rules.

JE: What responsibility do you think you have if you see something that you personally feel is wrong?

EM: What I find offensive is different from others around the world or other positions. People don’t come here because they think we have the best judgment about what’s offensive. Plus, you have all the context. E.g., people complain about the PicsOfDeadChildren subreddit. That’s obviously very offensive. But what if it were called “Child Autopsy Photos” and it put itself forward as presenting medical training photos. Or a subreddit about death. Or a subreddit about combat video. It’s beyond offensive. It’s people being killed. It gets very tricky.

JE: There have been 3 major stories illustrative of Reddit and citizen journalism: The Aurora movie theater shooting, the Boston Marathon bombing, and the shooting at the Navy Yard in DC. In the first, there was first person reporting. With the second, there was that but also the spreading of info from elsewhere and then the misidentification of one of the suspects in the bombing. With the third, someone created a subreddit to investigate what was happening, but you guys shut that down. What have you learned?

EM: In those three situations, the response of the community was the same as what you’d see offline: People trying to figure out what went on. Telling their story. Making jokes. Speculating about all kinds of things. Trying to make sense of what happened. Later on they were trying to help in some way. With Boston, it was different because the authorities wanted help from the public: they said if you have photos, upload them, etc. There was a subreddit where people were trying to identify the bombers, and that got a lot of attention. The actual subreddit where the Brown Univ. student was misidentified by name was actually the normal Boston subreddit, and it was removed after about an hour. That wasn’t good enough. That led to horrible consequences for that family.

So, what have we learned? We learned that people want to share, to talk, to help, to be a part of these huge events any way they can. We learned people can be callous and cavalier by mentioning people’s name. The vast majority were careful and thoughtful, but some were not. The Navy Yard subreddit was a joke. It had six posts, most from journalists satirizing the Boston bombing subreddit. It went against our rules and we shut it down after an hour.

JE: But you apologized after the Boston bombings…

EM: Absolutely. We do post-mortems and followsup. We did one when President Obama came on. So, yes, we apologized and talked aout what we can do better. And we also talked about the amazing things people did: people bringing their pets to parks in case people needed cute animal therapy, the sending of pizzas to EMTs and the police… We are an open source site in policy as well as code.

JE: Is it enough to do a post mortem? Newspapers issue corrections.

EM: There are thousands of subreddts, so there isn’t a way to reach everyone. We’re a platform, not a newspaper. We’re like Twitter or Youtube or WordPress. We don’t have a position on the veracity of one thing or another. I hope people learn to be more empathetic nandlearn that what you say on line has repercussions. But I don’t think we’re like a publication, and we’re not an editorial team.

JE: How do you see the role of journalism on Reddit? Why are people doing self-reporting?

EM: They want to be part of the story. They don’t want to be passie about what’s happening in the world. Even if
it’s uploading a meme. They’ve seen something start and then get big in a single day. Of course they want to share what’s happening in their neighborhood or share their thoughts about what’s going on in their govt Redditors vote 20M time a day.

JE: What’s the relation of journalisms and Reddit?

EM: We’re agnostic about what you’re linking to. But original reporting is more important than ever because people can find an audience. What’s happening on Reddit and what’s happening in the mainstream media happen to be in different hemispheres now but ultimately it’s the same thing. I hope people doing reporting will be active in a comment thread on Reddit or elsewhere.

JE: But you are creating content in some way, e.g., the Ask Me Anything’s where anyone can come in answer questions from the community. It’s very much like what media companies do.

EM: And in other Reddits people share recipes or workout routines. It’s like what you get in the media. It’s communicating, it’s story telling.

JE: How do you make money? You have ads and Reddit gold memberships.

EN: We don’t need to make a lot of money. We’re very lean. Our NY office is in a coworking space. We basically have ads for big movies, mobile phones, etc. We also have ads from mom and pop companies. Reddit Gold is a premium membership, $24.99/year. You get some extra features but most people do it to support the site. We have a secret Santa program (Reddit Gifts) that has an e-commerce site to help those exchanges and to make money.

JE: Reddit was purchased by Conde Nast and then spun off in 2011. How is it different?

EM: We started in 2005. Bought by Conde Nast in 2006. I started in 2008. Reddit was basically neglected by Conde: we were growing but there was a hiring freeze. OTOH, no one told us what to do. An example of how it made a difference: Before we were spun out, our ad operations was done through Conde, which is great for major magazines, not for a weird site where all you need is $5 to run an ad. So it didn’t make sense for us. We wanted an ad server that was fast and open source, which now we have.

Q&A

Q: Any trends in the type of content being produced? Trending toward the absurd? Or what?

A: It gets harder and harder to think about overall trends because the site is becoming more fractious and disparate each day. I think people are really motivated by the unexpected. Our audience is increasingly cynical. We also have an audience that is increasingly idealistic. You see trends were people are more connected across national and geographical boundaries; if there’s a discussion on healthcare the top comments will be from people around the globe. And it’s always been possible to have the serious next to the ridiculous; the last remaining bulkheads are being whittled away.

Q: Can you remain content agnostic?

A: No, it’s not possible. We’re not content agnostic towards spam or personal information. We try to be as close to agnosstic as we can.

Q: How much does porn account for your content?

A: About 85% of the subreddits are safe for work. (The Trees subreddit is not because you could get in trouble looking at pictures of weed.) Porn is maybe 5-10%. Our biggest subreddits are the video subreddits, As Reddit, etc.

Q: Terrorists radicalize by looking at pictures of dead babies. Have you had to hand over who your users are to agencies trying to track people on Reddit trying to radicalize people?

A: User privacy is core but we comply with what we have to comply with.

Q: [me] Reddit used to have a strong culture. People knew the same references, were playing the same games, had the same general politics, etc. But that shared culture seems to be weakening as Reddit becomes more popular. Does this concern you??

A: Yes, there is a certain sense of shared community that’s being fractured. But it’s being migrated down the subreddits the way you’re more loyal to community or borough.

Q: [me] Can you say more about IAMA’s, which at their best are a quite remarkable journalist form of collaborative interview?

A: The exciting thing for me is to see that format seep into other subreddits. We actively are trying to encourage that. E.g., mayoral candidates should do AMAs in their city’s subreddit. Or scifi authors are doing them in the sf subreddits. It goes back to that idea of so much of the word being predictable. If you waatch watch an interview on even some of the great programs — Charlie Rose, for example — even if they’re really good, you know what to expect. With the Reddit AMA’s not only do you not know what sort of questions are going to be asked, since you can answer a question at any length, it ends up taking this unexpected terms. If you look at the calendar of upcoming IAMA’s, you don’t even know which ones are going to be popular, outside of a Bill Gates or Tom Hanks, but if you look at the top AMAs for a week it will be a celebrity, subway driver, person with a weird disease, and way down the list will be someone with a household name. It’s unpredictable, and it’s unpredictable to the person being interviewed. It’s very different from what you get on a press junket where people go into robot mode. The AMA format can be more fun for them the standard press interview.

Q: Tumbler did a lot of active outreach to media. You don’t go out to, say, Newsweek and ask if they want a subreddit.

A: Yes. It’s difficult for us to do. Tech News Today is a great subreddit. They don’t directly flog their content. PBS has done one. But it’s hard.

Q: A newspaper could have its own subreddit where their folks are doing AMA’s etc.

A: Yes. But curating and cultivating a subreddit is a lot of work. It’s hard enough getting journalists to participate in comments on their own site.

Q: Companies you wouldn’t expect have made editorial plays. E.g., Twitter has being hiring editorial staff. Why are they doing that?

A: We’ve done some of that to prime the pump. E.g., Adam Savage’s publicist would probably say no to a request for an AMA at a site that looks like it’s from the 1990s [like ours], but if I go out with a camera and ask him to respond to the top ten questions, they might say yes. But then they see that the AMA works. So we only do editorial work for pump priming.

Q: What’s up with the design?

A: Look at the big sites. Minimal but flexible platforms. When you start doing a more professional and complex design, you suddenly needing 10x more people, and then you need 10x the money…But subreddits can monkey with the CSS. They can even change the Gold button, our “buy” button. Rich text works.

Q: For a traditional news org, the misidentification of the Boston Bomber would have been very expensive. Who owns the error from a legal perspective, in the US and elsewhere?

A: In the US, platforms are not responsible for what people say. The person who says it is responsible. I don’t know if Reddit could exist as a Canadian company. People give us a non-exclusive contract to display their words.

Q: But because you have some rules, doesn’t that make you responsible?

A: The more you monitor, the more responsible you are. But everything on the site is determined by human behavior. We are a platform for people discussing things. We’re not a publication. We don’t have editorial control.

Q: Is one of your 35 people a lawyer?

A: No.

Q: So when you get subpoenas…?

A: We’ve had to learn more than we want. We also have very good lawyers we consult with when we need to.

Q: The site in 5 years?

A: I don’t know. The users have better ideas than we do. All we try to do is take ideas they develop and help make them happen. So, in 5 years I think Reddit will be in more countries, more cross-country conversation. We have great engineers so we’ll be doing more interesting things. In 5 years I hope there will be 1,000 Reddit apps, using Reddit in novel ways that I couldn’t come up with. I never imagined that Reddit would be useful for live events. People are using our “edit” button 50/hour for this, which is not what the button is intended for, and Reddit’s not even very good at. People have created a site that reorganizes Reddit in chronological order and they can do that because we’re open source and don’t send lawyers after them. If we evolve in 5 yrs it will be because people in the community take it in those new directions.

Q: Venture capitalists?

A: Y-Combinator’s original investment was $20K. We were self-sustaining until Conde Nast bought us. We also had a very small angel round in the past year, around $1M. Very small. We’ve never spent a lot of money so we’ve never had to raise a lot. We’re close to break even now.

Q: Have any news events truly originated with Reddit?

A: As far as I know, one of the first reports on the Aurora story was from someone at the theater, before there was anything known to the media. The biggest story where Reddit was involved in the story was probably the SOPA/PIPA blackouts. Someone started to go after GoDaddy: “I’m moving 75 domains from GoDaddy” and it grew, and the next day GoDaddy flipped its position. Also, someone went after Paul Ryan and he ended up changing his mind.

Q: How can I troll Reddit for news stories?

A: When a new Android comes out, reporters go to Reddit to see what’s new in that version. I don’t know why more reporters don’t go to the relevant subreddits and ask for help on a story.

Q: We reporters are competitive.

A: In the sports world, you routinely see stories getting updated based upon information at Reddit.

Q: News orgs are trying to figure out how to engage with their audiences via social media. Advice?

A: Popular Science killed comments. Fine. You don’t have to have comments. But if you have them, you should pay attention to them. E.g., Roger Ebert would edit your comment as an admin, which is a terrible practice, but people didn’t mind because he was doing so to respond to their comments. I don’t understand why in general comments in 2013 are not all threaded and vote-able. Most are still in reverse chron, highlighting the latest. And most seem to be trying to hide their comments.

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September 10, 2013

Future of journalism

I’m at a Riptide forum at Harvard’s Shorenstein Center on the “digital disruption of the news.” The place is packed. Digital Riptide consists of 60 interviews. The panel discussion is with Tim Armstrong, AOL; Caroline Little, Newspaper Association of America; Arthur Sulzberger Jr., The New York Times. It’s moderated by Martin Nisenholtz.

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

[I came in a few minutes late...]

Caroline Little: Audiences aren’t the problem. They’re growing. Revenue is the challenge.

Arthur Sulzberg: “We’re losing our first teeth and growing our new teeth. It’s painful. But what’s coming will be bigger” in reach and impact.

Q [Martin Nisenholtz]: Tim, you paid $315M for The Huffington Post. Jeff Bezos paid $250M for The Washington Post. Did Bezos get a better deal than you?

Tim Armstrong: No, Huffpo is worth more than people thought. It’s gone from 0 to 100M video views, for example. It’s got 100% digital DNA. I once owned a Boston newspaper, but saw Mosaic at MIT and knew I had to get out of that business. “I think I got a great deal with Huffpo and I think Jeff got a good deal on the WaPo, depending on what he does with it.”

Q: Caroline, you ran the WaPo digital division. Was it inevitable that they’d sell to Bezos or could they have done someting to change that future?

CL: It wasn’t inevitable. Now newspapers really have to understand their audiences. Taking it private will remove some pressure. The Grahams were trying to put the WaPo in the best possible place for the future, and that took courage.

Q: What is the nature of authority in a world where there are tens of thousands of verticalized publications on every conceivable topic?

AS: Authority is still about accuracy, breadth, calling out your own mistakes, and having experienced people on the ground, not parachuting them in. Few news organizations have bureaus around the world or even the country. The joy of the digital era is the speed and the reach, and the ability to take in points of view very quickly and bring them into a story line. It’s a remarkable opportunity. The downside is clear. Suddenly everyone is looking at the photo of the Boston bomber. Everyone knows it’s him. But it’s not. That kind of accuracy is critical. [I think AS thinks his characterization of authority bolsters the newspaper's case, but I don't think it does. I trust the specialized bloggers/sites on particular topics more than I trust the newspaper. E.g., I get far more in depth and more authoritative coverage of telecom policy from blogs and mailing lists than I do from the NYT. As for Reddit's misidentification of the Boston bomber: Yes, it was a dreadful mistake. But it was done transparently in public and was immediately corrected. <cough>Judith Miller</cough>.]

Q: Tim, you were interviewed and spoke enthusiastically about Patch. Since then you’ve downsized it. What’s so hard about local journalism?

Tim: We rolled it out to 900 of the best GDP [I think] communities in the US. It was about the authoritative nature of local journalism. Patch’s expansion was rapid. This summer we realized there are 500 Patches that work, and 400 with traffic but we’re not part of that business model. Patch will continue to go one post-partnerships because there’s such an acute need for local info. We’ll probably do partnerships. AOL will own some, and traditional media companies will own some.

Caroline: 85% of all media coverage of stories starts with newspapers.

Q: There’s never been a large, truly international paper. What’s the model for going global with a US news brand?

AS: The International Herald Tribune is owned by the NYT. We’re re-branding it in October as the International NYT. This is just a step. We’re fixing things; e.g., we didn’t used to let you subscribe using Euro currency. But: I met with aa Chinese general. She began by talking in an angry way. We had just begun to charge for Web access, and every morning she’d go to the NYT site but it wouldn’t accept her credit card. We fixed it, but the point is that a Chinese general was going to the NYT site the first thing in the morning. What an opportunity!

Q: Young people don’t seem to be willing to pay for media on the Web. As they mature, will they be willing to pay to for a digital subscription to the NYT?

AS: More and more young people, and all people, are willing to pay for an experience they value on the Web. Thank you, Steve Jobs! But it’s not as if 14 yr olds were ever buying newspapers.

Q: Tim, you create some content, and you do deals to provide access to your audience. How do you decide what you’ll cover and what others will?

TA: Our theory is that people care about a limited amount of things. As they get older, they spend more time with things that matter. We want to be the most human-based company in terms of what people care about. E.g., we’re running TechCrunch Disrupt now. 3,000 people. Just about all the major figures in the tech space. This is an influencer space that we have a major major major amount of mindshare in. The second generation of our strategy is to build out massive content partnerships. And a giant B2B strategy; we service about 40K other publishers with video, ads and content-sharing. Our content theory: let’s invest in the most important areas of journalism and content, build B2B, and have relationships with people in the most important areas of their lives. HuffPo is an influencer. It’s a global info source. It’s a trusted brand. E.g., see our coverage of the selection of the new Pope.

Q&A

Q: Will reporters inevitably have less time to research a story?

AS: The pace has certainly picked up. But we’re still engaged in long form journalism. E.g., Snowfall.

TA: 30-40% of the traffic is on mobiles. Mobile adds consumption, typically about 30%. This changes how news works: If you don’t have a brand like the NYT, you’ll mix low appeal with high appeal

CL: Newsrooms are smaller, but they’d send 15 people to cover the Olympics. Do you really need that? Many newspapers now are investing in longer-form reporting.

Q: What makes global journalism work? The size of the city?

CL: Trust and authenticity. People still trust newspapers.

Q: What do you look for in journalists’ skills?

AS: We didn’t focus fast enough on hiring engineers to build systems and tools.

Q: TV broadcasters are using time efficiently. E.g., Netflix released an entire series at once. How are you experimenting with how to bundle and release investigative reporting?

AS: We’re always experimenting. E.g., We printed Snowfall as a full section, but the experience on the Web was so immensely powerful because of the video, the sound, etc.

TA: We look at how you disrupt readers’ behavior. I always say you can’t beat ESPN Sports Center by being 5% better. You have to be 75% better. Also you need distribution partnerships; that disrupts when your content is released.

Q: [couldn't hear]

TA: If you look at how people use phones and tablets, the fact is that the average TV is 22 mins of content and 8 mins of commercial. When you watch how people use content, you’ll see trusted brands and faster content. [I had trouble hearing this.] People want to be told what they want to see. The future will be very curated and disruptively time-based.

Q: How do you view social media? Does the capacity to share overcome the limitations of 140 characters?

CL: I think Twitter is like a caption to a photograph. If it’s engaging, you’ll go find more about it.

AS: Twitter is a powerful tool, both in and out.

TA: Twitter is best known for short content, but they’re going to be changing that.

CL: Twitter is great for sources.

AS: This isn’t new. People said you can’t trust what people would say over a telephone wire. Telegrams were thought by some to be the death of newspapers. Twitter is a tool that we’re all getting better and better at using.

Q: From Twitter: How do you choose your political angle?

TA: We have a news chooser that lets you customize the news. HuffPo started more with a political angle. Now there are lots of forums set up for people with different political views. But we [AOL? HuffPo?] have our own voice.

AS: The Net is bringing us back to the written word. Radio, TV, telephone all took us away from that. We’re learning that using any single method will fail.

Q: Tim, you said “not just everyone can be a journalist.” How about bloggers who steal content?

TA: Anyone can be a journalist if they want to be. But consumers are smart. They know who’s stealing information and who isn’t. What you see happening in the blogging community are people taking advantage of situations to be disruptive to gain audience. I would not undercut the ability of people building blogs on specific topics disrupting newspapers.

Q: 5B people may be coming on line in the next decades. How does that change the target audience for online journalism?

The possibilities of our growth and the value of the quality of the info we can provide are immense.

TA: As the developing world comes online, they’ll come online with higher bandwidth.

1 Comment »

August 9, 2013

[2b2k] Can Bezos beat 1:25?

I am a big fan of Reddit, as a reader, an occasional participant, and as an observer. As a reader, Reddit has gone downhill for me. Or perhaps I should say “as a lazy reader.” I don’t stray much from the home page which shows the top posts from a default set of sub-reddits, i.e., topically clustered posts. These days, there’s usual one post among the 25 on the home page that I find interesting in a way that matters, although maybe a half dozen I find click-worthy. Those half dozen are usually memes, or discussions of something in pop or Internet culture. The one in 25 that matters to me introduces me to an idea I hadn’t considered, with a discussion that goes pretty deeply into it — while always laced with glancing sub-threads and banter. But for a page that can be quickly skimmed, a 1:25 ratio is enough to bring me back several times a day.

One in 25 is probably about the ratio I find in The New York Times when I come upon a printed copy of it. That ratio goes higher if you count the sections that I skip entirely. For example, I apparently entirely lack the sports gene. The articles I read are usually ones that offer an interesting viewpoint on a topic I already care about, or that for some unpredictable reason stimulate my interest in something I didn’t know I cared about. I know this is very different from the behavior I’m supposed to exhibit. As a responsible citizen, I should be reading all the articles the paper tells me are important. But that’s how I am, that’s how I’ve always been, and I think it’s the way that most of us were even during the decades when reading the newspaper every day was our civic duty.

So, it worries me that Jeff Bezos may bring to the Washington Post the theory of reading that he has brought to Amazon. Amazon’s personalization works very well for me. The books it suggests are often in fact very appealing to me. It’s one reason I keep going back to Amazon. The suggestions don’t often take me far afield, but books are such a big investment of time and money that I don’t intuitively react against that. Intellectually I react against it, but my intuition and the finger that clicks the “buy” button don’t seem to mind at all.

Besides, I read most books as a matter of recreation. (Actually, that’s entirely false. In terms of numbers, I read most books as research that’s dictated by whatever project I’m working on. But we’re talking here about discretionary reading.) And here the Washington Post is different. We need it to help us learn what we need to know to be better citizens in a world that is increasingly inhospitable. A newspaper that works like Amazon would be intentionally creating a filter bubble, in Eli Pariser’s phrase. (And Eli Pariser’s book by that name is thoroughly worth reading, especially if you follow it up with Ethan Zuckerman’s Rewire.)

Bezos has a tremendous opportunity with the Washington Post. He can choose to restructure it so that it becomes the first truly networked newspaper, retaining the traditional virtues of a great newspaper while opening it up to the new virtues of our global participatory network. It can become a uniquely well-webbed supplier of news to the networked ecology, although the idea that any newspaper can “cover” all the “major” news has long ago gone pining for the fjords.

But this new webby news platform will miss the big chance to improve the ecosystem if Bezos applies to the Washington Post what he knows about personalization. The world doesn’t need another way to have our beliefs confirmed and our interests titilated. We don’t need The Daily Everyone Sucks But Us, and we really really don’t need The Washington Post and Sideboob.

What we instead need is personalization that doesn’t pander to our interests but expands them. That requires starting from where we are; posting lots of articles that are so outside our interests that we won’t read them won’t help. But the genius of Amazon’s personalization can be tuned so that we are presented with what pushes our interests forward without abandoning them. There’s lots of room for improvement in my current 1:25 ratio. In fact, there’s a statistical possibility of a 24x improvement.

We have billions of dollars’ worth of evidence that Jeff Bezos is one of the great business entrepreneurs of our era. But we also have good evidence that he has interests beyond maximizing corporate value. His taking the Washington Post private is a very good sign. I’m hopeful that something very good for us all is going to come out of his purchase — but only if Bezos can unlearn much of what Amazon has taught him about how to succeed.

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July 22, 2013

Paid content needs REALLY BIG metadata

HBR.com has just put up a post of mine about some new guidelines for “paid content.” The guidelines come from the PR and marketing communications company Edelman, which creates and places paid content for its clients. (Please read the disclosure that takes up all of paragraph 4 of my post. Short version: Edelman paid for a day of consulting on the guidelines. And, no, that didn’t include me agreeing to write about the guidelines)

I just read the current issue of Wired (Aug.) and was hit by a particularly good example. This issue has a two-page spread on pp. 34-35 that features an info graphic that is stylistically indistinguishable from another info graphic on p. 55. The fact that the two pager is paid content is flagged only by a small Shell logo in the upper left and the words “Wired promotion” in gray text half the height of the “article’s” subhead. It’s just not enough.

Worse, once you figure out that it’s an ad, you start to react to legitimate articles with suspicion. Is the article on the very next page (p. 36) titled “Nerf aims for girls but hits boys too” also paid content? How about the interview with the stars of the new comedy “The World’s End”? And then there’s the article on p. 46 that seems to be nothing but a plug for coins from Kitco. The only reason to think it’s not an ad in disguise is that it mentions a second coin company, Metallium. That’s pretty subtle metadata. Even so, it crossed my mind that maybe the two companies pitched in to pay for the article.

That’s exactly the sort of thought a journal doesn’t want crossing its readers’ minds. The failure to plainly distinguish paid content from unpaid content can subvert the reader’s trust. While I understand the perilous straits of many publications, if they’re going to accept paid content (and that seems like a done deal), then this month’s Wired gives a good illustration of why it’s in their own interest to mark their paid content clearly, using a standardized set of terms, just as the Edelman guidelines suggest.

(And, yes, I am aware of the irony – at best – that my taking money from Edelman raises just the sort of trust issues that I’m decrying in poorly-marked paid content.)

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July 11, 2013

Apple e-books decision explained – mainstream and Reddit

A judge has ruled that Apple is guilty of price-fixing in its attempt to get the major publishers to unite against Amazon’s discounting of e-books.

Now, that’s not a very helpful — and possibly not entirely accurate — explanation. If you want more, there’s a thread at Reddit that has some terrific explanations at various level of detail (e.g., this one), as well as bunches of questions asked and answered. And, of course, some digressions, hip shots, and smug wrongnesses.

There are certainly some helpful analyses and explanations from the mainstream: e.g., WSJ, Wired, Bloomberg. In fact, I’d be hard-pressed to choose among those three and the Reddit comment I linked to above. But the Reddit thread is — at least to my taste — a better way to explore the issue: a variety of views expressed at appropriate lengths, with questions posed at various levels of sophistication, and with a conversation that goes where it wants to without a fear of dead ends.

Now, I’m aware that if you go to the Reddit thread, you’ll be appalled by how much there is wrong with it. Yeah, I’m not blind to it. But consider what an amazing emergent artifact that thread is. It combines in one flow “explainers” and analysis as good as you’ll find from professionals, Q&A, and a a social froth that you can easily ignore if it is not to your liking. This is what journalism looks like — one of the ways it looks — when the old constraints of space, authorial ownership, and editorial process are lifted, and a larger We gets our hands on it. Pretty fascinating.

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June 30, 2013

Are there journalists?

Jeff Jarvis [twitter:jeffjarvis] has a good post asking us to think about journalism as a service provided to a culture, rather than worrying about who is or is not a journalist:

Thanks to the Snowden-Greenwald NSA story, we are headed into another spate of debate about who is and isn’t a journalist. I’ve long said it’s the wrong question now that anyone can perform an act of journalism: a witness sharing news directly with the world; an expert explaining news without need of gatekeepers; a whistleblower opening up documents to sunlight; anyone informing everyone. It’s the wrong question when we reconsider journalism not as the manufacture of content but instead as a service whose goal is an informed public.

There are of course times when we have to make a decision about who is a journalist and who isn’t. For example, who do you let into a press conference? But almost always those are decisions forced by the limitations of the physical world, and it’s a shame to let those limitations drive our understanding. Jeff’s way is more useful.

Why more useful? First, because it can forestall a whole bunch of pointless arguments premised on the idea that there is a precise definition of “journalist” that we can establish, that’s useful, and that we can agree upon. That’s not how language works. Second, and more important, worrying about journalism-as-service rather than who is a journalist lets us think about how to build an ecosystem that enables the maximum amount of useful journalism no matter who is doing it. From my point of view, this is a way of thinking about how we can build better and better knowledge networks for understanding what’s happening now in the context of history and a pluralism of cultures.

Now, the very best such ecosystem well might have paid professional journalists in it. In fact, I’ll be shocked if it does not. But thinking about journalism-as-service (or as ecosystem or as network) seems to me to be the more inclusive frame.

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April 20, 2013

[2b2k] What we can learn from what we don’t know

I wrote a piece in the early afternoon yesterday about what we can learn from watching how we fill in the blanks when we don’t know stuff…in this case, when we don’t know much about Suspect #1 and #2. It’s about the narratives that shape our unserstanding.

For example, it turns out that I only have three Mass Murderer Narratives: Terrorist, Anti-Social, or Delusional. As we learned more about Suspect #2 yesterday, he seemed not to fit well into any of them. Perhaps he will once we know more, or perhaps my brain will cram him into one even if he doesn’t fit. Anyway, you can read the post at CNN.

 


I find myself unwilling to use Suspect #2’s name today because Martin Richard is too much with me.

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April 16, 2013

[misc][2b2k] Making Twitter better for disasters

I had both CNN and Twitter on yesterday all afternoon, looking for news about the Boston Marathon bombings. I have not done a rigorous analysis (nor will I, nor have I ever), but it felt to me that Twitter put forward more and more varied claims about the situation, and reacted faster to misstatements. CNN plodded along, but didn’t feel more reliable overall. This seems predictable given the unfiltered (or post-filtered) nature of Twitter.

But Twitter also ran into some scaling problems for me yesterday. I follow about 500 people on Twitter, which gives my stream a pace and variety that I find helpful on a normal day. But yesterday afternoon, the stream roared by, and approached filter failure. A couple of changes would help:

First, let us sort by most retweeted. When I’m in my “home stream,” let me choose a frequency of tweets so that the scrolling doesn’t become unwatchable; use the frequency to determine the threshold for the number of retweets required. (Alternatively: simply highlight highly re-tweeted tweets.)

Second, let us mute based on hashtag or by user. Some Twitter cascades I just don’t care about. For example, I don’t want to hear play-by-plays of the World Series, and I know that many of the people who follow me get seriously annoyed when I suddenly am tweeting twice a minute during a presidential debate. So let us temporarily suppress tweet streams we don’t care about.

It is a lesson of the Web that as services scale up, they need to provide more and more ways of filtering. Twitter had “follow” as an initial filter, and users then came up with hashtags as a second filter. It’s time for a new round as Twitter becomes an essential part of our news ecosystem.

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March 13, 2013

[2b2k] Events are not the facts

The Tunisian newspaper Tunis Afrique Presse ran a story on the four priorities announced by that country’s new prime minister. It’s a straightforward story, and it is told in a factual, straightforward way.

But now I want to understand it. I know that some of the people involved in the revolution were disappointed that the new government was so Islamist. I know a moderate politician was assassinated there recently, which has destabalized the coalition government. But that’s about it for me. (I’m an American.) So, I read the four priorities of the new prime minister in the Tunisian article, and they seem positive from my point of view. But are they? Perhaps they are disappointing, or fail to address some key point, or are code for repressive policies. I don’t have enough context to know.

So, I go to Google and find a BBC article that fills in much of the context that I need. For example, I didn’t know the country has both a president and a prime minister. I couldn’t have told you anything at all about the coalition government, other than that it’s led by an Islamist party. To understand, we have to be just far enough away.

But what I really needed came from an “analysis” by Jim Muir embedded in the BBC article. Muir’s first paragraph says:

There was little in the announcement from Prime Minister-designate Ali Larayedh to inspire Ennahda’s [the ruling party] many critics to drop their opposition to the Islamist-led establishment in Tunisia.

Aha! Now I understand!

Of course, I’m assuming that Muir and I share some basic values, and that he’s attempting to give a sincere and honest assessment. I assume that based on cues: It’s the BBC, it’s marked as “analysis” and not “opinion,” the rhetoric isn’t obviously skewed away from my own views. To understand we need to have a lot in common with the person we’re learning from. I would thus be foolish to seek out, say, a Jihadist as my first source, although it might be quite interesting to read such a source as a second source.

We are right to learn what happened from people with whom we share values and assumptions because that way we don’t have to initially dig through a whole bunch of stuff that is either wrong from our point of view or incomprehensible to that point of view. But there’s also another reason:

I want to know what happened. But what happened in Tunisia was not that some personage uttered some words. What happened was that the Islamist party failed to forge a coalition that is likely to bring that country stability. In the same way, what happened last November was not the aggregated sum of factual accounts of how people marked X’s on ballots, and was not even the county-by-county vote tallies. If you started to tell me all of that, I’d be shouting until blue in the face, “But who won the election????” because that’s what happened. Events happen, and events have meaning, which means they only show up from a point of view. Events at the level of knowledge are not a mere recital of facts.

Newspapers for a long time have realized that much of their continuing value comes from the analyses they provide, not just the reportage. But the newspapers’ culture still tends in the other direction. And if you’re not sure that’s right, ask yourself why the analysis was a sidebar to the reportage, instead of the other way around.

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February 23, 2013

[2b2k] Why it’s ok to get your news through people who share your beliefs

I was steeling myself a couple of days ago to say something in a talk that believe but don’t want to: We shouldn’t feel guilty about relying on sources with whom we agree to contextualize breaking news. It’s ok. It’s even rational.

For example, if the Supreme Court hands down a ruling I don’t understand, or the FCC issues a policy that sounds like goobledygook to my ears, I turn to sites whose politics I basically agree with. On the one hand, I know that that’s wrong on echo chamber grounds: I’m getting reconfirmed in beliefs that I instead should be challenging. On the other hand, if I want to understand a new finding in evolutionary biology I’m not going to go to a creationist site, and if I want to understand the implications of a change in Obamacare, I’m not going to go to a Tea Party site. [Hint: I'm a liberal.] Oh, I might go afterwards to see what Those Folks are thinking, but to understand something, I’m going to go first to people with whom I basically agree.

Unfortunately, saying that in my talk meant I’d have to acknowledge that if I can to go to, say, DailyKos for primary contextualization, then it’s fine for right-wingers go to Fox News. Then I was going to have to explain how Fox and DailyKos are not truly equivalent, since Kos acknowledges facts that are unpleasant for their beliefs, and because Kos allows lots and lots of community participation. But that’s a distraction: If it’s ok for me to go to a lefty site to contextualize my news, it’s ok for you to go to your righty site. That feels wrong to me, and not only because I think right sites are wrong.

I finally realized that I’ m using the wrong sort of sites for my example. I do feel queasy about recommending that people get news interpreted for them by going to sites that operate in the broadcast mode. Fox News is like that. So are Slate and Salon, although to a lesser extent because they allow comments and because they present themselves as opinion sites, not news sites. Kos much less so because of the prominence of blogs and community. But I have no bad feelings whatsoever about taking my questions about the news to my social networks.

Because I’m old, much of social networking occurs on mailing lists. Some of the lists are based on topic, and contain people who broadly agree, but who disagree about most of the particulars; that’s what conversations are for. For example, a couple of the lists I’m on this morning are talking about what it would mean if Tom Wheeler [someone give that man a Wikipedia page!] were appointed as Chair of the FCC as seems increasingly likely. Tom comes out of the cable TV industry, which raises suspicions on my side of the swimming pool. So there has been an active set of discussions on my mailing lists among people who know much more than I do. The opinions range from he’s likely to be relatively centrist (although veering to the wrong side, where “wrong” is generally agreed upon by the list) to he’s never once stood up for users or for increasing competition and openness. Along the way, people have pointed out the occasional good point about him, although overall the tenor is negative and depressed.

Now, do I need to hear from the cable and telecoms industry about what a wonderful choice Tom would be? Sure, at some point. I even need to have my more fundamental views challenged. At some point. But not when I’m trying to find out about who this Tom Wheeler guy is. If we take understanding as a tool used for a purpose, it becomes a wildly inefficient tool — a hammer that’s all handle — if we have to go back to first principles in order to understand anything. Understanding is an efficient tool because it’s incremental: Given that I favor a wildly open Internet and given that I favor achieving this via vigorous competition, then what should I make of a Tom Wheeler FCC chairmanship? That’s my question this morning, not whether an wildly open Internet is a good thing and not whether the best way to achieve this is by increasing competition. Those are fine questions for another morning, but if I have to ask those questions every time I hear something about the FCC, then understanding has failed at its job.

So, I don’t feel bad about consulting my social network for help understanding the news.

And now, like the fine print in an offer that’s too good to be true, here are the caveats: My social networks may not be typical. Some types of news need more fundamental challenge than others. Reliance exclusively on social networks for news may put you into an impenetrable filter bubble. I acknowledge the risks, but given the situatedness of understanding, every act of interpretation is risky.

And yet there is something right in what I’m saying. I know this because going to “opposition” sites to understand the meaning of particular FCC appointments would require me to uncertainly translate out of their own unstated assumptions, and sites that try for objectivity don’t have the nuanced conversations enabled by shared, unstated assumptions. So, there is something right in what I’m saying, as well as risk and wrongness.

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