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January 25, 2015

[2b2k] Inside.com’s updates: A new rhetorical form for journalism?

Inside.com is working hard to take the Web down a notch — the notch where, say, an announcement by NASA that they’ve discovered a possibly habitable planet in another galaxy gets the headline “Scientists find another Earth…and you won’t believe what it’s going to do to the value of your home!”

Jason Calacanis, the founder of the site, and someone I hadn’t talked with since the glory days of blogging, emphasized the site’s commitment to the “atomic unit” of journalism, a particular type of summary that he calls an “update.” It’s not often you get a new rhetorical form, especially for something as important as journalism. But does it work? Does it serve a role we need or want?

It’s an interesting exercise: If you had the opportunity to design a new rhetorical form that will fit news onto a mobile device — that’s where people will read most of their news, Jason is convinced — and will do the best job possible of conveying information without sensationalizing it, what would you come up with? Something longer than a tweet, or a headline crawling under Wolf Blitzer? Full sentences? Definitely free of clickbait. But would you use bullet points?would the headline try to summarize or capture interest? Would you have a headline at all?

Inside.com has its answer to the question, and it follows the form quite rigorously. An “update” — a name I find misleading since there may not be an original story it’s updating — starts with a sentence of 12-15 words in boldface that express the basic news. That’s followed by another sentence or two telling you what you most need to know next. There’s a relevant graphic element, but no headline, so there’s no need to try to flag the reader’s interest in just a few screaming words.

 

Screencapture of an update

An update also contains a link to the original article — the actual source article, not one that another site has aggregated — the author’s name, and the name of the person who curated the article. And tags: embedded as links in the article, and one at the bottom if needed. This seems to me to be the Minimum Right Stuff to include.Updates are written by the fifty people around the world Inside.com has hired for $12/hour.

So, how does this human-crafted rhetorical form hold up against the snippets Google News algorithmically derives and features under its headlines?

Here’s Google’s report on what is the top story at Inside.com as I write this:

Yemen’s President, Cabinet resign
Yemen’s President resigned Thursday night shortly after his Prime Minister and the Cabinet stepped down — seismic changes in the country’s political scene that come just one day after the government and Houthi rebels struck a …

And Inside.com:

A report from close to Yemen’s prime minister says the government has offered its resignation. There is no word yet on whether the president will accept the resignation. Houthi rebels still hold the capital, and the president is still a virtual prisoner in his home.

Inside.com’s seems obviously preferable. Google (which is summarizing a post at CNN.com in this case) squanders most of its space simply telling us that it’s a big deal. Inside.com tells us four things, which is three more than Google’s summary.

Another example, this time for the second article at Inside.com (for which you have to do an explicit search at Google News). Google News:

Pentagon Scolds Air Force for Wasting Nearly $9 Billion on 
Drones are expensive. Aircraft like General Atomics’s MQ-1 Predator or MQ-9 Reaper cost millions of dollars piece, while the cost of …

Inside.com:

A memo from the Pentagon says the U.S. Air Force’s investment in drones is extravagant. The memo suggests that the Air Force is wasting as much as $8.8 billion in maintaining 46 Reaper drones. The memo says the Air Force has not justified the expanding drone fleet.

Inside.com hands down. Plus, the Google News snippet comes from Gizmodo, which seems to have based its post heavily on an article in The Guardian. Inside.com links its update directly to The Guardian. There’s nothing wrong with what Gizmodo has done; it’s explicit about its use of info from The Guardian and adds its own commentary and links. But I’d rather have Google News snip directly from the source.

One more example, the third item at Inside.com. Google News:

AirAsia flight QZ8501: black box reveals final moments
The cockpit voice recorder from AirAsia flight QZ8501 has revealed that “screaming alarms” warned the pilots of immediate danger before the …

Inside.com:

Divers find six bodies from AirAsia flight QZ8501 but are unable to enter the fuselage. It is believed the majority of victims will be found there. Indonesia’s Rear Admiral Widodo says the wreckage will be lifted to the surface Friday. So far, 59 bodies have been found.

The score is 3:0 in favor of Inside.com as far as I’m concerned.

Now, that’s not to say that Inside.com is a superior news service. Google News covers many more items at this point, and refreshes more often. In fact, in the time it took me to copy and paste these examples, Google News had a posted a fresher story about the events in Yemen. Also, Google News lets you browse among many newspapers’ coverage of the same event. (Jason responds that Inside.com gets posts up in 2-7 mins after an event hits the Web, and it immediately posts submitted links even before a human has written an update for it.)

But when it comes to the actual content the two services provide, Inside.com’s human-crafted text does the job of educating us quickly far better. Google News doesn’t even try that hard; it aims at giving us enough that we can see if we’re interested enough to click on the link and read the whole story.

Then there is the broader difference in what we’d like such services to do. Google News is a form of headline news. If we only read the Google News page without clicking into any stories, we’ll have very thin knowledge of what’s going on. In fact, it couldn’t get any thinner. With Inside.com, if we just read the boldfaced first sentences, we’ll come out knowing more than if we read the Google News headlines. We do want to be sure that people understand that three sentences are never the whole story. Unless the first sentence contains the word “Kardashian,” of course.

I don’t know if Inside.com can scale the way it needs to in order to survive; Jason is very focused on that now. Also, I don’t have confidence yet that Inside.com is giving me a reliable overview of the moments’ news — and, no, I don’t know what a “reliable overview” means or how to recognize one. But I do like the update as a rhetorical form. And since Jason says that Inside.com will have an API, perhaps it can survive at least as a service feeding other news sites … maybe even Google News if Google could overcome its bias in favor of the algorithmic.

In any case, the update form Inside.com has created seems to me to be a worthwhile addition to the rhetoric of journalism.

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January 8, 2015

New Clues

The project with Doc that I mentioned is a new set of clues, following on The Cluetrain Manifesto from 16 years ago.

The clues are designed as an open source publishing project: The text is in the public domain, and we’re making the clues available at Github in various computer-friendly formats, including JSON, OPML and XML.

We launched this morning and a happy hell has broken loose. So I’m just going to posts some links for now. In fact, I’m copying and pasting from an email by Doc:

Gotta run…

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December 14, 2014

Jeff Jarvis on journalism as a service

My wife and I had breakfast with Jeff Jarvis on Thursday, so I took the opportunity to do a quick podcast with him about his new book Geeks Bearing Gifts: Imagining New Futures for News.

I like the book a lot. It proposes that we understand journalism as a provider of services rather than of content. Jeff then dissolves journalism into its component parts and asks us to imagine how they could be envisioned as sustainable services designed to help readers (or viewers) accomplish their goals. It’s more a brainstorming session (as Jeff confirms in the podcast) than a “10 steps to save journalism” tract, and some of the possibilities seem more plausible — and more journalistic — than others, but that’s the point.

If I were teaching a course on the future of journalism, or if I were convening my newspaper’s staff to think about the future of our newspaper, I’d have them read Geeks Bearing Gifts if only to blow up some calcified assumptions.

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November 10, 2014

The invisible change in the news

The first chapter of Dan Gillmor‘s 2005 book, We the Media [pdf], is a terrific, brief history of journalism from the US Colonial era up through Sept. 11. And in 2014 it has a different lesson to teach us as well.

Ten years later, what Dan pointed to as extraordinary is now common as air. It’s now so ordinary that it sometimes leads us to underestimate the magnitude of the change we’ve already lived through.

For example, he ends that first chapter with stories from Sept. 11. News coming through email lists before it could be delivered by the mainstream press. People on the scene posting photos they took. A blood drive organized online. A little-known Afghan-American writer offering wise advice that got circulated across the Net and worked its way up into the mainstream. Personal stories that conveyed the scene better than objective reporting could.

This was novel enough that Dan presented it as worth listening to as a portent. The fact that in 2014 it seems old hat is the proof that in 2004 Dan’s vision was acute.

Think about how you heard about, say, Obama’s Net Neutrality statement today and where you went to hear it explained and contextualized, and then tell me that the Net hasn’t already transformed the news, and that much of the most important, vibrant journalism is now being accomplished by citizens in ways that we now take for granted.

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September 12, 2014

Springtime at Shorenstein

The Shorenstein Center is part of the Harvard Kennedy School of Government. The rest of the Center’s name — “On Media, Politics, and Public Policy” — tells more about its focus. Generally, its fellows are journalists or other media folk who are taking a semester to work on some topic in a community of colleagues.

To my surprise, I’m going to spend the spring there. I’m thrilled.

I lied. I’m *\\*THRILLED*//*.

The Shorenstein Center is an amazing place. It is a residential program so that a community will develop, so I expect to learn a tremendous amount and in general to be over-stimulated.

The topic I’ll be working on has to do with the effect of open data platforms on journalism. There are a few angles to this, but I’m particularly interested in ways open platforms may be shaping our expectations for how news should be made accessible and delivered. But I’ll tell you more about this once I understand more.

I’ll have some other news about a part-time teaching engagement in this Spring, but I think I’d better make sure it’s ok with the school to say so.

I also probably should point out that as of last week I left the Harvard Library Innovation Lab. I’ll get around to explaining that eventually.

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September 9, 2014

[liveblog] Robin Sproul, ABC News

I’m at a Shorenstein Center brownbag talk. Robin Sproul is talking about journalism in the changing media landscape. She’s been Washington Bureau Chief of ABC News for 20 years, and now is VP of Public Affairs for that network. (Her last name rhymes with “owl,” by the way.)

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

This is an “incredibly exciting time,” Robin begins. The pace has been fast and is only getting faster. E.g., David Plouffe says that Obama’s digital infrastructure from 2008 didn’t apply in 2012, and the 2012 infrastructure won’t apply in 2016.

A few years ago, news media were worried about how to reach you wherever you are. Now it’s how to reach you in a way that makes you want to pay attention. “How do we get inside your brain, through the firehose, in a way that will break through everything you’re exposed to?” We’re all adapting to getting more and smaller bites. “Digital natives swerve differently than the older generation, from one topic to another.”

In this social media world, “each of us is a news reporter.” Half of people on social networks repost news videos, and one in ten post news videos they’ve recorded themselves.

David Carr: “If the Vietnam War brought war into our living rooms,” now “it’s at our fingertips.” But we see the world through narrow straws. We’re not going back from that, but we need to get better at curating them and making sure they’re accurate and contextualized.

On the positive side: “I was so moved by a Ferguson coverage: how a community of color, in this case, could tell their own story” and connect with people around the country, in real-time. “The people of that community were ahead of the cables.” Sure, some of the info was wrong, but we could watch people bearing witness to history. Also, the Ray Rice video has stimulated conversations on domestic violence around the country. How do you tap into these discussions? Sort them? Curate them? “A lot of it comes down to curation.”

People are not coming into ABCnews.com directly. “They’re coming in through side doors.” “And the big stories we do compete with the animal stories, the recipes,” etc. “We see a place like Buzzfeed” that now has 200 employees. They’ve hired someone from The Guardian, they’ve been reporting from the ground in Liberia. Yahoo’s hired Katie Couric. Vice. Michael Isikoff. Reddit’s AMAs. Fusion has just hired Tim Pool from Vice Media. “All of these things are competing in a rapidly shifting universe.”

ABC is creating partnerships, e.g., with Facebook for identifying what’s trending which is then discussed on their Sunday morning show. [See Ethan Zuckerman’s recent post on why Twitter is a better news source than Facebook. Also, John McDermott’s Why Facebook is for ice buckets, Twitter is for Ferguson. Both suggest that ABC maybe should rethink its source for what’s trending.] ABC uses various software platforms to evaluate video coming in of breaking news. “We need help, so we’re partnering.” ABC now has a social desk. “During a big story, we activate a team…and they are in a deep deep dive of social media,” vetting it for accuracy and providing context. “Six in ten of Americans watch videos on line and half of those watch news videos. This is a big growth area.” But, she adds ruefully, it’s “not a big revenue growth area.”

So, ABC is tapping into social media, but is wary of those who have their own aims. E.g., Whitehouse.gov does reports that look like news reports but are not. The photos the White House hands out never show a yawning, exhausted, or weeping president. “I joke with the press secretary that we’re one step away from North Korea.” We’re heading toward each candidate having their own network, in effect, a closed circle.

Q&A

Q: You’ve describe the fragmentation in the supply of news. But how about the demand? “Are you getting a sense of your audience?” What circulates? What sticks? What sets the agenda? etc.

A: We do a lot of audience research. Our mainstream TV shows attract an aging audience. No matter what we do, they’re not bringing in a new audience. Pretty much the older the audience, the more they like hard news. We’ve changed the pace of the Sunday shows. We think people want a broader lens from us. “We’re not as focused on horse race politics, or what John McCain thinks of every single issue. We’re open to new voices.”

Q: The future of health reporting? I’m disappointed with what I see. E.g., there’s little regard to the optics of how we’re treating Ebola, particular with regard to the physicians getting treated back in the US.

A: Dr. Richard Besser, who ran the CDC, is at ABC and has reported from Africa. But it’s hit or miss. We did cover the white doctors getting the serum, but it’s hard to find in the firehose.

Q: How do you balance quality news with short attention spans?

A: For the Sunday shows we’ve tried to maintain a balance.

Q: Does ABC try to maintain its own pace, or go with the new pace? If the latter, how do you maintain quality?

A: We used to make a ton of money producing the news and could afford to go anywhere. Now we have the same number of hours of news on TV, but the audiences are shrinking and we’re trying to grow. It’s not as deep. It’s broader. We will want to find you…but you have to be willing to be found.

Q: How do you think about the segmentation of your news audience? And what are the differences in what you provide them?

A: We know which of our shows skew older (Sunday shows), or more female (Good Morning America), etc. We don’t want to leave any segment behind. We want our White House reporter to go into depth, but he also has to tweet all day, does a Yahoo show, does radio, accompanies Nancy Pelosi on a fast-walk, etc.

Q: Some of your audiences matter from a business point of view. But historically ABC has tried to supply news to policy makers etc. The 11 year old kids may give you large numbers, but…

A: When we sit in our morning editorial mornings we never say that we will do a story because the 18-24 year olds are interested. The need to know, what we think is important, drives decisions. We used to be programming for “people like us” who want the news. Then we started getting thousands of “nutjob” emails. [I’m doing a bad job paraphrasing here. Sorry] Sam Donaldson was shocked. “This digital age has made us much more aware of all those different audiences.” We’re in more contact with our audience now. E.g., when the media were accused of pulling their punches in the run-up to the Iraq War, we’d get pushback saying we’re anti-American. Before, we didn’t get these waves.

Q: A fast-walk with Nancy Pelosi, really?

A: [laughs] It got a lot of hits.

Q: Can you elaborate on your audience polling? And do people not watch negative stories?

A: A Harvard prof told me last night that s/he doesn’t like watching the news any more because it’s just so depressing. But that’s a fact of life. Anyway, it used to be that the posted comments were very negative, and sometimes from really crazy people. We learned to put that into perspective. Now Twitter provides instant feedback. We’re slammed whatever we do. So we try to come up with a mix. For World News Tonight, people with different backgrounds talk about the stories, how they play off the story before it, etc. Recenty we’ve been criticized for doing too much “news you can use”, how to live your life, etc. We want to give people news that isn’t always just terrible. There’s a lot of negative stuff that we’re exposed to now. [Again, sorry for the choppiness. My fault.]

Q: TV has always had the challenge of the limited time for news. With digital, how are you linking the on-screen reporting with the in-depth online stories, given the cutbacks? How do you avoid answering every tweet? [Not sure I got that right.]

A: We have a mix of products.

Q: What is the number one barrier to investigative journalism? How have new media changed that balance?

A: There are investigative reporting non-profits springing up all the time. There’s an appetite from the user for it. All of the major news orgs still have units doing it. But what is the business model? How much money do you apportion to each vertical in your news division? It’s driven by the appetite for it, how much money you have, what you’re taking it away from. Investigative is a growth industry.

Q: I was a spokesperson for Healthcare.gov and was interested in your comments about this Administration being more closed to the media.

A: They are more closed than prior admins. There’s always a message. When the President went out the other day to talk, no other admin members were allowed to talk with the media. I think it’s a response to how many inquiries are coming and how out of control info is, and how hard it is to respond to inaccuracies that pop up. The Obama administration has clamped down a little more because of that.

Q: You can think of Vice in Liberia as an example of boutique reporting: they do that one story. But ABC News has to cover everything. Do you see a viable future for us?

A: As we go further down this path and it becomes more overwhelming, there are some brands that stand for something. Curation is what we do well. Cyclically, people will go back to these brands.

Q: In the last couple of years, there’s a trend away from narrative to Gestalt. They were called news stories because they had a plot. Recent news events like Ferguson or Gaza were more like just random things. Very little story.

A: Twitter is a tool, a platform. It’s not really driving stories. Maybe it’s the nature of the stories. It’ll be interesting to see how social media are used by the candidates in the 2016 campaign.

Q: Why splitting the nightly news anchor from …

A: Traditionally the evening news anchor has been the chief anchor for the network. George Stephanopoulos anchors GMA, which makes most of the money. So no one wanted to move him to the evening news. And the evening news has become a little less relevant to our network. There’s been a diminishment in the stature of the evening news anchor. And it plays to GS’s strengths.

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August 16, 2014

Reason #554 we need gigabit Internet connections

Despite the claims of some — and unfortunately some of these some run the companies that provide the US with Internet access — there are n reasons why we need truly high-speed, high-capacity Internet access, where n = everything we haven’t invented yet.

For example…

If we had truly high-speed, high-capacity Internet access, protesters in Ferguson might have each worn a GoPro video camera, or even just all pressed “Record” on their smartphones, and those of us not in Ferguson could have dialed among them to see what’s happening. In fact, it’s pretty likely someone would have written an app that treats co-located video streams as a single source to be made sense of, giving us fish-eye, fly-eye perspectives anywhere we want to focus: a panopticon for social good.

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August 15, 2014

From Berkman: Zeynep and Ethanz on the Web We Want

This week there were two out-of-the-park posts by Berkman folk: Ethan Zuckerman on advertising as the Net’s original sin, and Zeynep Tufecki on the power of the open Internet as demonstrated by coverage of the riots in Ferguson. Each provides a view on whether the Net is a failed promise. Each is brilliant and brilliantly written.

Zeynep on Ferguson

Zeynep, who has written with wisdom and insight on the role of social media in the Turkish protests (e.g., here and here), looks at how Twitter brought the Ferguson police riots onto the national agenda and how well Twitter “covered” them. But those events didn’t make a dent in Facebook’s presentation of news. Why? she asks.

Twitter is an open platform where anyone can post whatever they want. It therefore reflects our interests — although no medium is a mere reflection. FB, on the other hand, uses algorithms to determine what it thinks our interests are … except that its algorithms are actually tuned to get us to click more so that FB can show us more ads. (Zeynep made that point about an early and errant draft of my CNN.com commentary on the FB mood experiment. Thanks, Zeynep!) She uses this to make an important point about the Net’s value as a medium the agenda of which is not set by commercial interests. She talks about this as “Net Neutrality,” extending it from its usual application to the access providers (Comcast, Verizon and their small handful of buddies) to those providing important platforms such as Facebook.

She concludes (but please read it all!):

How the internet is run, governed and filtered is a human rights issue.

And despite a lot of dismal developments, this fight is far from over, and its enemy is cynicism and dismissal of this reality.

Don’t let anyone tell you otherwise.

What happens to #Ferguson affects what happens to Ferguson.

Yup yup yup. This post is required reading for all of the cynics who would impress us with their wake-up-and-smell-the-shitty-coffee pessimism.

Ethan on Ads

Ethan cites a talk by Maciej Ceglowski for the insight that “we’ve ended up with surveillance as the default, if not sole, internet business model.” Says Ethan,

I have come to believe that advertising is the original sin of the web. The fallen state of our Internet is a direct, if unintentional, consequence of choosing advertising as the default model to support online content and services.

Since Internet ads are more effective as a business model than as an actual business, companies are driven ever more frantically to gather customer data in order to hold out the hope of making their ads more effective. And there went out privacy. (This is a very rough paraphrase of Ethan’s argument.)

Ethan pays more than lip service to the benefits — promised and delivered — of the ad-supported Web. But he points to four rather devastating drawbacks, include the distortions caused by algorithmic filtering that Zeynep warns us about. Then he discusses what we can do about it.

I’m not going to try to summarize any further. You need to read this piece. And you will enjoy it. For example, betcha can’t guess who wrote the code for the world’s first pop-up ads. Answer:   Ethan  .

Also recommended: Jeff Jarvis’ response and Mathew Ingram’s response to both. I myself have little hope that advertising can be made significantly better, where “better” means being unreservedly in the interests of “consumers” and sufficiently valuable to the advertisers. I’m of course not confident about this, and maybe tomorrow someone will come up with the solution, but my thinking is based on the assumption that the open Web is always going to be a better way for us to discover what we care about because the native building material of the Web is in fact what we find mutually interesting.

Conclusion:

Read both these articles. They are important contributions to understanding the Web We Want.

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June 19, 2014

Getting YouTube’s “ban” on indie music wrong and right

YouTube is planning on banning indie music labels from their site? That can’t be right.

Despite the headlines, it probably isn’t. After running a misleading article, the Guardian has published a good clarifier.

As far as I can tell, the initial headlines left out a big FROM and IF clause: Indies will be blocked FROM the new Youtube subscription music-streaming service IF they don’t agree to the contract YouTube is offering. (The contract may be unfair, favor the majors, etc. but that’s still a big FROM and IF.)

The Guardian article then usefully clarifies just how muddy the waters are by pointing to conflicting and ambiguous evidence that YouTube may in fact ALSO block unsigned indies from the free service OR prevent the indies from monetizing their presence in the free service.

BTW, when the original kerfuffle arose, a Reddit thread was the best source of info I found. Reddit got it righter.

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April 9, 2014

[shorenstein] Andy Revkin on communicating climate science

I’m at a talk by Andrew Revkin of the NY Times’ Dot Earth blog at the Shorenstein Center. [Alex Jones mentions in his introduction that Andy is a singer-songwriter who played with Pete Seeger. Awesome!]

NOTE: Live-blogging. Getting things wrong. Missing points. Omitting key information. Introducing artificial choppiness. Over-emphasizing small matters. Paraphrasing badly. Not running a spellpchecker. Mangling other people’s ideas and words. You are warned, people.

Andy says he’s been a science reporter for 31 years. His first magazine article was about the dangers of the anti-pot herbicide paraquat. (The article won an award for investigative journalism). It had all the elements — bad guys, victims, drama — typical of “Woe is me. Shame on you” environmental reporting. His story on global warming in 1988 has “virtually the same cast of characters” that you see in today’s coverage. “And public attitudes are about the same…Essentially the landscape hasn’t changed.” Over time, however, he has learned how complex climate science is.

In 2010, his blog moved from NYT’s reporting to editorial, so now he is freer to express his opinions. He wants to talk with us today about the sort of “media conversation” that occurs now, but didn’t when he started as a journalist. We now have a cloud of people who follow a journalist, ready to correct them. “You can say this is terrible. It’s hard to separate noise from signal. And that’s correct.” “It can be noisy, but it’s better than the old model, because the old model wasn’t always right.” Andy points to the NYT coverage on the build up to the invasion of Iraq. But this also means that now readers have to do a lot of the work themselves.

He left the NYT in his mid-fifties because he saw that access to info more often than not doesn’t change you, but instead reinforces your positions. So at Pace U he studies how and why people understand ecological issues. “What is it about us that makes us neglect long-term imperatives?” This works better in a blog in a conversation drawing upon other people’s expertise than an article. “I’m a shitty columnist,” he says. People read columns to reinforce their beliefs, although maybe you’ll read George Will to refresh your animus :) “This makes me not a great spokesperson for a position.” Most positions are one-sided, whereas Andy is interested in the processes by which we come to our understanding.

Q: [alex jones] People seem stupider about the environment than they were 20 years ago. They’re more confused.

A: In 1991 there was a survey of museum goers who thought that global warming was about the ozone hole, not about greenhouse gases. A 2009 study showed that on a scale of 1-6 of alarm, most Americans were at 5 (“concerned,” not yet “alarmed”). Yet, Andy points out, the Cap and Trade bill failed. Likewise,the vast majority support rebates on solar panels and fuel-efficient vehicles. They support requiring 45mph fuel efficiency across vehicle fleets, even at a $1K price premium. He also points to some Gallup data that showed that more than half of the respondents worry a great a deal or a fair amount, but that number hasn’t changed since they Gallup began asking the question, in 1989. [link] Furthermore, global warming doesn’t show up as one of the issues they worry about.

The people we need to motivate are innovators. We’ll have 9B on the planet soon, and 2B who can’t make reasonable energy choices.

Q: Are we heading toward a climate tipping point?

A: There isn’t evidence that tipping points in climate are real and if they are, we can’t really predict them. [link]

Q: The permafrost isn’t going to melt?

A: No, it is melting. But we don’t know if it will be catastrophic.

Andy points to a photo of despair at a climate conference. But then there’s Scott H. DeLisi who represents a shift in how we relate to communities: Facebook, Twitter, Google Hangouts. Inside Climate News won the Pulitzer last year. “That says there are new models that may work. Can they sustain their funding?” Andy’s not sure.

“Journalism is a shinking wedge of a growing pie of ways to tell stories.”

“Escape from the Nerd Loop”: people talking to one another about how to communicate science issues. Andy loves Twitter. The hashtag is as big an invention as photovoltaics, he says. He references Chris Messina, its inventor, and points to how useful it is for separating and gathering strands of information, including at NASA’s Asteroid Watch. Andy also points to descriptions by a climate scientist who went to the Arctic [or Antarctic?] that he curated, and to a singing scientist.

Q: I’m a communications student. There was a guy named Marshall McLuhan, maybe you haven’t heard of him. Is the medium the message?

A: There are different tools for different jobs. I could tell you the volume of the atmosphere, but Adam Nieman, a science illustrator, used this way to show it to you.

Q: Why is it so hard to get out of catastrophism and into thinking about solutions?

A: Journalism usually focuses on the down side.If there’s no “Woe is me” element, it tends not to make it onto the front page. At Pace U. we travel each spring and do a film about a sustainable resource farming question. The first was on shrimp-farming in Belize. It’s got thousands of views but it’s not on the nightly news. How do we shift our norms in the media?

[david ropiek] Inherent human psychology: we pay more attention to risks. People who want to move the public dial inherently are attracted to the more attention-getting headlines, like “You’re going to die.”

A: Yes. And polls show that what people say about global warming depends on the weather outside that day.

A report recently drew the connection between climate change and other big problems facing us: poverty, war, etc. What did you think of it?

A: It was good. But is it going to change things? The Extremes report likewise. The city that was most affected by the recent typhoon had tripled its population, mainly with poor people. Andy values Jesse Ausubel who says that most politics is people pulling on disconnected levels.

Q: Any reflections on the disconnect between breezy IPCC executive summaries and the depth of the actual scientific report?

A: There have been demands for IPCC to write clearer summaries. Its charter has it focused on the down sides.

Q: How can we use open data and community tools to make better decisions about climate change? Will the data Obama opened up last month help?

A: The forces of stasis can congregate on that data and raise questions about it based on tiny inconsistencies. So I’m not sure it will change things. But I’m all for transparency. It’s an incredibly powerful tool, like when the US Embassy was doing its own twitter feed on Beijing air quality. We have this wonderful potential now; Greenpeace (who Andy often criticizes) did on-the-ground truthing about companies deforesting organgutang habitats in Indonesia. Then they did a great campaign to show who’s using the palm oil: Buying a Kitkat bar contributes to the deforesting of Borneo. You can do this ground-truthing now.

Q: In the past 6 months there seems to have been a jump in climate change coverage. No?

A: I don’t think there’s more coverage.

Q: India and Pakistan couldn’t agree on water control in part because the politicians talked about scarcity while the people talked in terms of their traditional animosities. How can we find the right vocabularies?

A: If the conversation is about reducing vulnerabilities and energy efficiency, you can get more consensus than talking about global warming.

Q: How about using data visualizations instead of words?

A: I love visualizations. They spill out from journalism. How much it matters is another question. Ezra Klein just did a piece that says that information doesn’t matter.

Q: Can we talk about your “Years of Living Dangerously” piece? [Couldn’t hear the rest of the question].

A: My blog is edited by the op-ed desk, and I don’t always understand their decisions. Journalism migrates toward controversy. The Times has a feature “Room for Debate,” and I keep proposing “Room for Agreement” [link], where you’d see what people who disagree about an issue can agree on.

Q: [me] Should we still be engaging with deniers? With whom should we be talking?

A: Yes, we should engage. We taxpayers subsidize second mortgages on houses in wild fire zones in Colorado. Why? So firefighters have to put themselves at risk? [link] That’s an issue that people agree on across the spectrum. When it comes to deniers, we have to ask what exactly are you denying, Particular data? Scientific method? Physics? I’ve come to the conclusion that even if we had perfect information, we still wouldn’t galvanize the action we need.

[Andy ends by singing a song about liberated carbon. That’s not something you see every day at the Shorenstein Center.]

[UPDATE (the next day): I added some more links.]

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