December 23, 2011
Mathew Ingram has a provocative post at Gigaom defending HuffingtonPost and its ilk from the charge that they over-aggregate news to the point of thievery. I’m not completely convinced by Mathew’s argument, but that’s because I’m not completely convinced by any argument about this.
It’s a very confusing issue if you think of it from the point of view of who owns what. So, take the best of cases, in which HuffPo aggregates from several sources and attributes the reportage appropriately. It’s important to take a best case since we’ll all agree that if HuffPo lifts an article en toto without attribution, it’s simple plagiarism. But that doesn’t tell us if the best cases are also plagiarisms. To make it juicier, assume that in one of these best cases, HuffPo relies heavily on one particular source article. It’s still not a slam dunk case of theft because in this example HuffPo is doing what we teach every school child to do: If you use a source, attribute it.
But, HuffPo isn’t a schoolchild. It’s a business. It’s making money from those aggregations. Ok, but we are fine in general with people selling works that aggregate and attribute. Non-fiction publishing houses that routinely sell books that have lots of footnotes are not thieves. And, as Mathew points out, HuffPo (in its best cases) is adding value to the sources it aggregates.
But, HuffPo’s policy even in its best case can enable it to serve as a substitute for the newspapers it’s aggregating. It thus may be harming the sources its using.
And here we get to what I think is the most important question. If you think about the issue in terms of theft, you’re thrown into a moral morass where the metaphors don’t work reliably. Worse, you may well mix in legal considerations that are not only hard to apply, but that we may not want to apply given the new-ness (itself arguable) of the situation.
But, I find that I am somewhat less conflicted about this if I think about it terms of what direction we’d like to nudge our world. For example, when it comes to copyright I find it helpful to keep in mind that a world full of music and musicians is better than a world in which music is rationed. When it comes to news aggregation, many of us will agree that a world in which news is aggregated and linked widely through the ecosystem is better than one in which you—yes, you, since a rule against HuffPo aggregating sources wouldn’t apply just to HuffPo— have to refrain from citing a source for fear that you’ll cross some arbitrary limit. We are a healthier society if we are aggregating, re-aggregating, contextualizing, re-using, evaluating, and linking to as many sources as we want.
Now, beginning by thinking where we want the world to be —which, by the way, is what this country’s Founders did when they put copyright into the Constitution in the first place: “to promote the progress of science and useful arts”—is useful but limited, because to get the desired situation in which we can aggregate with abandon, we need the original journalistic sources to survive. If HuffPo and its ilk genuinely are substituting for newspapers economically, then it seems we can’t get to where we want without limiting the right to aggregate.
And that’s why I’m conflicted. I don’t believe that even if all rights to aggregate were removed (which no one is proposing), newspapers would bounce back. At this point, I’d guess that the Net generation is primarily interested in news mainly insofar as its woven together and woven into the larger fabric. Traditional reportage is becoming valued more as an ingredient than a finished product. It’s the aggregators—the HuffingtonPosts of the world, but also the millions of bloggers, tweeters and retweeters, Facebook likers and Google plus-ers, redditors and slashdotters, BoingBoings and Ars Technicas— who are spreading the news by adding value to it. News now only moves if we’re interested enough in it to pass it along. So, I don’t know how to solve journalism’s deep problems with its business models, but I can’t imagine that limiting the circulation of ideas will help, since in this case, the circulatory flow is what’s keeping the heart beating.
[A few minutes later] Mathew has also posted what reads like a companion piece, about how Amazon’s Kindle Singles are supporting journalism.
Date: December 23rd, 2011 dw