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December 15, 2010

Face of the Year

Time Magazine’s choice of Person of the Year is meaningless as data, but meaningful as metadata. Picking one person as the most influential in a year is almost always just silly. No one takes it seriously except as a signifier of broader cultural currents.

This year it’s Mark Zuckerberg. That seems to me to be one of the many reasonable choices Time could have made. But I have two meta-comments.

1. I’m glad that Time took MZ over Julian Assange. Facebook is truly influential and important. WikiLeak’s importance is primarily symbolic, and it has been given that symbolic importance mainly by forces that want to use it as justification for killing what they don’t like about the Internet — its openness, its bottom-uppity character, its distrust of extrinsic controls…in other words, all that makes it the Internet.

2. The contrast the Time article draws between MZ and the portrait of him in The Social Network (a movie I did not care for) will, I hope, hurt the movie’s chances at the Oscars. It makes vandalism of Wikipedia’s biographies of living people look bush league.

(Lev Grossman’s cover story about MZ for Time is well worth reading.)