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August 14, 2009

Search Pidgin

I know I’m not the only one who’s finding WolframAlpha sometimes frustrating because I can’t figure out the magic words to use to invoke the genii. To give just one example, I can’t figure out how to see the frequency of the surnames Kumar and Weinberger compared side-by-side in WolframAlpha’s signature fashion. It’s a small thing because “surname Kumar” and “surname Weinberger” will get you info about each individually. But over and over, I fail to guess the way WolframAlpha wants me to phrase the question.

Search engines are easier because they have already trained us how to talk to them. We know that we generally get the same results whether we use the stop words “when,” “the,” etc. and questions marks or not. We eventually learn that quoting a phrase searches for exactly that phrase. We may even learn that in many engines, putting a dash in front of a word excludes pages containing it from the results, or that we can do marvelous and magical things with prefaces that end in a colon site:, define:. We also learn the semantics of searching: If you want to find out the name of that guy who’s Ishmael’s friend in Moby-Dick, you’ll do best to include some words likely to be on the same page, so “‘What was the name of that guy in Moby-Dick who was the hero’s friend?'” is way worse than “Moby-Dick harpoonist’.” I have no idea what the curve of query sophistication looks like, but most of us have been trained to one degree or another by the search engines who are our masters and our betters.

In short, we’re being taught a pidgin language — a simplified language for communicating across cultures. In this case, the two cultures are human and computers. I only wish the pidgin were more uniform and useful. Google has enough dominance in the market that its syntax influences other search engines. Good! But we could use some help taking the next step, formulating more complex natural language queries in a pidgin that crosses application boundaries, and that isn’t designed for standard database queries.

Or does this already exist?

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