I leave tonight for a conference in Maastricht devoted to the topic “Markets are conversations.” I give the final keynote, which is also the final speech of the conference. So, since I’m carrying the Cluetrain banner and the attendees—Dutch marketers—will have spent 1.5 days on the topic, it’s tempting to announce in an authoritative tone of voice that Cluetrain was wrong about markets. They’re not conversations. Markets are _________.

The aim is to fill in the blank with the most ridiculous plural noun for which one could still make some type of semi-reasonable case. To enter, you have to give the noun and a brief version of the case. For example, markets are petting zoos because, while they’re fun for a little while, it takes days to wash the stink off your hands.

Ok, so that one didn’t make much sense, but I’m sure you’ll do better. [Tags: puzzle]

Categories: Uncategorized dw