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People opening spam

According to Masha Geller’s newsletter at MediaPost, a new DoubleClick report says: “The overall click-through rate for industry text emails was 7%, while Html emails was 10%.”

Say wha’?? People on average not only open 7-10% of their spam but actually click on links in them? No wonder I’m getting so much spam! Will you morons stop clicking already?? You’re ruining it for the rest of us!

Here’s the overall clickthrough percentages by industry:

Consumer products and services 9.4%
Publisher – Consumer audience 9.1%
Travel 8.4%
Business products and services 7.5%
Retail & catalog 6.1%
Publisher – Business audience 5.2%

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One Response to “People opening spam”

  1. When I receive spam that is obviously attempting to access my accounts, I forward them to the FBI. How else can one do that, unless you open it first?
    Yes…I know that I’m a computer retard…but still.

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