Peter Kaminski responds to my neologizing “Google URLs” (“A search query that puts a page at the top of Google’s returns list”):

“Google URLs” are the same as the mechanism behind Robust Hyperlinks (For a joke intro, start here.)

Robust Locations there is a pretty cool trick, too.

You make a page robust, according to this paper, by running their free, open source software that adds a “lexical signature” about five words long, a hash of your document content. People can find your page by searching for its signature, so even if you move the page, Google (or whatever) will find it for you.

The problem is that the signature isn’t necessarily memorable. For example, the signature of www.cluetrain.com is “html intranetworked uznajut happytalk stemmens” whereas its Google URL is “cluetrain.”

Norm Jenson points out that (as I’d blogged) when you search on your phone number at Google (in quotes, no hyphens) and it finds your address and gives you a link to a Yahoo! map of where you live, Yahoo also lets you generate code you stick on your web page to take friends and burglars to your site.

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