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Ask.com reads feeds

As Ask.com continues to explore ways to do make its searches yet more relevant and more thought-provoking — provocativeness is a possible fourth horseman riding next to precision, recall and relevancy — it’s now leading its search results with the latest three entries from the appropriate RSS feed. So, if you search for “boingboing,” the list is topped by the latest three posts on boingboing.com.

Currently, the feature only works for the most popular blogs, and it spottily finds the feeds for search terms other than the blog’s name (e.g., the “cory doctorow” results page lists is topped by Cory’s Wikipedia article, not the BoingBoing feed), but I assume it’ll only get better over time. And why not add non-blog feeds, such as WashingtonPost.com’s?

It’s a nice way to take pull feeds into a spot where people were not looking for them. [Tags: ]

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