Customer loyalty, customer ownership
Posted on:: June 2nd, 2007
Bill Griffith’s automotive column in the Boston Globe today has a nice quote from Saab USA’s new general manager:
“A blogger, I think he was from Tasmania, immediately made a post on behalf of Saab owners,” Shannon said. “The gist was, ‘You’re working for us now, and you better take care of our baby.’ “
Evidence? Nah. An anecdote that expresses a whole bunch of themes? Yup.
