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Dept. of Media Rumors: NYT to aim for relevance again?

According to Wendy Davis in MediaTimes:

The New York Times plans to scrap its two-year-old TimesSelect subscription service and once again make all of the newspaper’s columns available for free online, according to a report in today’s New York Post.

The move comes amid speculation that under Rupert Murdoch’s ownership, The Wall Street Journal will stop charging for content in favor of an ad-supported business model.

Speaking at an industry summit in February, Nicholas Ascheim, the company’s director of entertainment, video and audio products, said that younger users might never read the paper’s columnists if they had to pay for them. “New generations will never get exposed,” he said.

Now if they just opened their archives, they could hold down a unique, persistent, useful and beloved spot on the Web. [Tags: media new_york_times everything_is_miscellaneous ]

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