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Craigslist Killer – PR in the news

Doc blogs about the unfairness of Craigslist becoming an adjective attached to “killer.” Yes, it’s unfair. It’s what the tabloid press does. And increasingly, that just means “the press.”

That’s the sort of catchy name that sells papers. But, as Craig points out in his blog, Craigslist does not promise anonymity. In fact, it promises that it will rat out rats. Wikipedia makes the same promise. Good. Of course, this assumes the police are not persecuting innocents as part of a totalitarian state, but I’m happy Craigslist helped the police arrest the sick fuck who otherwise probably wasn’t done murdering women allegedly.

The PR job doesn’t stop with the media, of course. Craigslist’s PR company fumbled the ball here in Boston. This Businessweek story is excellent, but the Boston Globe coverage has been miserable (here, here and here). The PR agency seems intent on keeping Craig from commenting, shunting inquiries to CEO Jim Buckmaster. Nothing against Jim, but Craig’s name is on the site. Craig has earned his reputation for honesty, bluntness, and service. Craig is known, respected, and even beloved. So, master the buck, Craig. It stops with you.

PS: The Globe ought to take a look at the “Erosphere” classified ad section of the Boston Phoenix before coming down on Craigslist.

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