Joho the Blog » Britannica: #1 at Google
EverydayChaos
Everyday Chaos
Too Big to Know
Too Big to Know
Cluetrain 10th Anniversary edition
Cluetrain 10th Anniversary
Everything Is Miscellaneous
Everything Is Miscellaneous
Small Pieces cover
Small Pieces Loosely Joined
Cluetrain cover
Cluetrain Manifesto
My face
Speaker info
Who am I? (Blog Disclosure Form) Copy this link as RSS address Atom Feed

Britannica: #1 at Google

Today, for the very first time in my experience, The Encyclopedia Britannica was the #1 result at Google for a query.

It’s good to see the EB making progress with its online offering, but I’m actually puzzled in this case. The query was “horizontal hold” (without quotes), and the EB page that’s #1 is pretty much worthless. It’s a stub that gives a snippet of the article on the topic, but the snippet oddly begins with definition #4. The page then points us into actual articles in the EB, but they’re articles you have to pay for (although the EB offers a “no risk” free trial).

So, how did Google’s special sauce float this especially unhelpful page to the surface? And why isn’t there a Wikipedia page on “horizontal hold”? And does this mean that if there’s no Wikipedia page for a topic, Google gets the vapors and just doesn’t know what to recommend? Nooooo………

[Tags: ]

Previous: « || Next: »

Comments are closed.

Comments (RSS).  RSS icon